Building Trustworthy AI Agents at Microsoft: Ethical Frameworks for Responsible, Inclusive Marketing

AI agents are rapidly reshaping how marketing teams operate, create, and scale impact, but their success depends on one critical ingredient: trust. This session explores why trust is the starting point for every responsible AI agent built at Microsoft and how ethical development and inclusive marketing practices ensure these agents support marketers without introducing unnecessary risk.

Whether you’re experimenting with automation or scaling agent-driven solutions, this session will give you a clear roadmap for building AI agents that are both innovative and trustworthy, empowering marketing teams to move faster while upholding Microsoft's highest ethical standards.