How Retail Data & AI-Driven Creative Drive Smarter, Higher-Performing Campaigns

Most retail media programs stop at targeting. In this session, Perion will offer insights for marketers on how to go further, using verified first-party shopper data, high-impact creative formats, and closed-loop measurement to engage shoppers across the full journey. Learn how dynamic creative, localized offers, and AI-driven optimization unlock new levels of efficiency, relevance, and performance for brands looking to grow in the modern retail media landscape.

What attendees will learn:

• How Purchase-Based Retail Data Supercharges Creative Strategy
• How brands are using localized offers, dynamic creative, and real-time content delivery to increase engagement.
• How AI-driven optimization adapts creative dynamically to improve outcomes throughout a campaign.

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