Building a Performance Digital Media Engine

This event is over.

Visible is a prepaid cell phone carrier owned by Verizon. This session will focus on marketing effectiveness. Curt Hokanson, Head of Media at Visible and Heather Horsey, Director of Paid Social and Creative, will discuss how building a performance digital media engine allows brands to drive more top-of-funnel awareness that has major impact but is harder to track from direct quantitative signals. Also learn how to blend multiple parts of the purchase funnel to ensure you are able to increase reach and awareness while driving efficiency lower in the funnel.