Content in the Time of Coronavirus

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Judd Apatow recently said, “all commercials seem weird now.”  And he’s onto something. Pre-programmed messages can take on new and unintended meanings in the current climate, that can have a damaging effect on one’s business. On the flip side, generic coronavirus messages that consumers can get elsewhere can seem self-serving and fall on deaf ears. This webinar will explore practical ways to shift one’s content strategy, messaging, and tone to reflect today's new reality while still authentically reflecting the brand. Smart moves now to speak relevantly with empathy and to deliver value to your customers will solidify your company's reputation and sales for years to come.

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when

Start: Monday, April 20, 2020 at 1:00pm

End: Monday, April 20, 2020 at 2:00pm

*** NOTE ALL WEBINARS ARE EASTERN TIME ***


Speaker(s)

Jay Mandel
Founder, The Collective NYC
Former VP, Global Digital Marketing at MasterCard