Tackling the Challenges Presented by COVID-19 in Content Development and Production

COVID-19 is presenting brands and organizations with significant content production challenges, including:

• Rapid shifts in media to digital and owned channels
• Reduction in production and content development budgets
• New campaigns put on hold
• Need to produce without physical shoots

This webinar will provide practical, actionable guidance for how these challenges can be tackled in fast, highly cost-effective ways:

• Applying various techniques to create new content and adapt existing content, including: cross channel adaptation, animation, illustration, CGI, stock motion, voice over, sound design and localization. Delivering high quality production at speed and high levels of efficiency.
• Transforming a client’s overall approach to production and low tier content development. Significantly reducing costs, delivering high quality with faster speed-to-market.

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