How Marketing Must Evolve in the Era of Social Distancing and Beyond

This event is over.

COVID-19 has affected nearly every aspect of business — from supply chain to fulfillment to marketing and advertising. The world has experienced a rapid shift changing the way businesses and consumers connect. As parts of society begin to recover from the worst of the pandemic, e-commerce is set to emerge stronger than ever.

Last year, 16 percent of purchases were done online. In the era of social distancing, online purchases have jumped to over 30 percent as consumers have found themselves spending more time at home with limited access to brick and mortar stores. With a 50 percent growth in online purchases, how can brands address this increased consumer demand and attention?

In this webinar, Erik Huberman, CEO & Founder of Hawke Media, will discuss:

How brands and marketers can pivot to a data-driven action plan to weather the storm and grow new channels to adapt to this shift in consumer behavior
The steps to create a digital-first model driving alternate customers to your brand
Strategies to stay competitive in this period of uncertainty

The audience will walk away with actionable tips to leverage the shift in demand to increase customer engagement and build community in the months to come.