Ways to Leverage Media to Impact Retail Purchases In-Store and Online | Webinars | Events & Webinars | ANA

Ways to Leverage Media to Impact Retail Purchases In-Store and Online

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During the 2017 holiday season, TVB commissioned GfK, a leader in market research, to identify the importance of advertising media. Find out which individual ad platforms influenced consumers during their retail purchase decision process.

In this webinar you will learn:

  • How over 20 platforms, both traditional and digital, performed across multiple segments for brick and mortar stores and online retail.
  • How consumers made their retail purchases. Were they solely in store, online or a combination of the two?
  • If in-store purchasers and online purchasers respond differently to various media platforms?
  • How different age segments and ethnicities responded across platforms.

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when

Start: Thursday, June 7, 2018 at 1:00pm

End: Thursday, June 7, 2018 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Hadassa Gerber
Chief Research Officer
TVB