USPS: What Marketers Need to Know about Integrating Print & Digital

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Hard copy print does in fact work very nicely to compliment digital marketing efforts, and vice versa. The United States Postal Service (USPS) will share some examples of how brands have successfully integrated direct mail and digital for a seamless interactive user experience. The USPS will also showcase Informed Delivery - an innovative feature that offers advertisers an unprecedented opportunity to engage customers through an integrated mail and digital marketing campaign. The presenters will provide an overview of the value of Informed Delivery, how the feature works, who is participating, and where to learn more. Additionally, the discussion will highlight real examples of businesses that successfully leveraged Informed Delivery interactive campaigns to generate additional consumer impressions, interactions, and insights.

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Start: Thursday, October 4, 2018 at 1:00pm

End: Thursday, October 4, 2018 at 2:00pm



Bob Ellis
Manager, Business Alliances
United States Postal Service

Carrie Bornitz
A/Program Manager
United States Postal Service