Solving Increasing Cost and Declining Ratings in TV Buying: 5 Key Insights

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TV remains the best medium for scaling a mass audience, yet every year ratings decline and costs increase. What can marketers do? Melissa Moschetti, VP and Managing Director of XACTV Network, will discuss how she and her partners thought about this issue and found a way to solve for it for the host of top marketers they serve. From adroit use of programming selection to leveraging the most modern technology to the specific buying decisions that drive the algorithm, this session will provide attendees with useful insights for TV buying and planning.