See What Sticks: 'Test & Learn' Your Way to Growth

This event is over.

Model validation is a critical step for driving adoption of media measurement tools. Historically, media measurement providers have defaulted to lab-like validation strategies including model accuracy statistics, 95% confidence intervals, and slides full of equations. These strategies routinely fail to provide meaningful real world validation, or a feasible path to achieve that validation.

In this webinar, we will discuss how marketing practitioners can "test and learn" their way to growth, creating a virtuous feedback loop of data collection, measurement, experimentation, and validation which ultimately leads to growth.

when

Start: Thursday, July 29, 2021 at 1:00pm

End: Thursday, July 29, 2021 at 2:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

Imran Khan
Head of Solutions Architecture
Marketing Evolution

Basil Fraysse
Director, Product Management
Marketing Evolution