"But... is it working??": Answering marketing's most dreaded question with content intelligence | Webinars | Events & Webinars | ANA

"But... is it working??": Answering marketing's most dreaded question with content intelligence

This event is over.

Marketing teams have struggled forever to tie business successes back to the myriad channels, campaigns, assets, and landing pages that you lovingly create across your career. You KNOW it’s working. How do you show it? By mapping your customer’s journey to your efforts, you can begin to understand where the bottlenecks pinch, and where the floodgates open. Join Kurt Newsome and David Brown to learn how Wells Fargo does it, and leave with ideas and tactics to map your own audience’s journey.

when

Start: Thursday, November 10, 2022 at 3:00pm

End: Thursday, November 10, 2022 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***



Speaker(s)

David Brown
SVP, Head of Strategy
Knotch

Kurt Newsome
Marketing Analytics Lead
Wells Fargo CIB/Commercial Banking