The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing

As marketers acclimate to the reality that “all marketing is multicultural,” retail marketing remains a missed opportunity for many brands. With more than 30 years of CPG and multicultural marketing expertise, Patrice Moore and Dr. Valerie Williams-Sanchez will discuss how to reframe multicultural thinking at retail, extend beyond cultural holidays, and share activations that work.