The Overlooked Touchpoint: Infusing Multicultural Thinking into Retail Marketing

As marketers acclimate to the reality that “all marketing is multicultural,” retail marketing remains a missed opportunity for many brands. With more than 30 years of CPG and multicultural marketing expertise, Patrice Moore and Dr. Valerie Williams-Sanchez will discuss how to reframe multicultural thinking at retail, extend beyond cultural holidays, and share activations that work.

when

Start: Thursday, February 9, 2023 at 3:00pm

End: Thursday, February 9, 2023 at 4:00pm


*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Registration Pricing

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Registration
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Speaker(s)

Patrice Moore
Director, Customer Marketing
Formerly of Procter & Gamble, McCormick, Coca-Cola and Nike

Dr. Valerie Williams-Sanchez
VP, Multicultural Insights and Relevance
Blue Chip