How Brands Using Smart Data Fuel Meaningful Customer Relationships and Trust

This event is over.

We live in an era of mistrust. We’re bombarded by notions of fake news, politicians lying, companies out to make a buck, you name it. When our usual sources of information are suspect, what can consumers do? Turns out, many brands are stepping up to fill the void, like education platforms offering free content to students learning at home, or brands leveraging their celebrity connections to offer free concerts to a quarantined population. By focusing on creating value for people, brands actually create meaningful relationships with customers and prospects alike. Successful brands are using smart data and technology strategies to lean in on consumer experience as the new medium for connection. To put it simply, marketing matters now more than ever because we rely on the brands we love to keep us connected.

However, great CX falls flat if advertising efforts are lacking. In this webinar we’ll dive into the importance of trust in the marketing/advertising ecosystem and how using data, inventory, technology, and audience strategy to engage consumers in an authentic way will help those content experiences shine. Brands with a consistent commitment to personalized experiences will win hearts now and fuel the future. In the end, there are still some things you can trust.

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Start: Monday, June 15, 2020 at 1:00pm

End: Monday, June 15, 2020 at 2:00pm



Karin Mihkels, EVP, Business Development & Partnerships + Matterkind West Region, Matterkind

Mike Woods, Head of Acxiom/IPG Customer Integration, Acxiom