What Marketers & Fundraisers Need to Know to Prepare for CCPA & Protect Data Privacy | Webinars | Events & Webinars | ANA

What Marketers & Fundraisers Need to Know to Prepare for CCPA & Protect Data Privacy

This event is over.

You have been hearing about this all year—“The CCPA is coming!” What does this mean for you in your everyday role? We know it can be tough to navigate data and privacy concerns. ANA’s Email Experience Council and Nonprofit Federation bring you leading practitioners’ tips, insights and advice to help you navigate the approaching deadline for enforcement of CCPA (California Consumer Privacy Act). It’s about 60-days until the CCPA goes into effect – January 1,2020. Are you ready? This webinar will guide you through the final stretch as marketers review steps needed. This is not intended as a replacement for your legal counsel—you need to ensure you have legal review for compliance. This is a review of how to navigate some of the new obligations from a practitioner’s perspective.

 You’ll get tips on what companies and nonprofits need to know about CCPA:

  • Key parts of the law – how this will affect data collection/sharing practices and choices and access for consumers surrounding their data;
  • Hot topics companies and nonprofits are, and should be, focusing on; and 
  • Domino effect as other states are following suit to ramp up data privacy.
  • Next steps at the federal level for the adoption of a federal standard needed to reduce uncertainty and costs for everyone!

This is your opportunity to get final tips and be ready for the New Year. There will be time for Q & A so bring your CCPA -related questions. Please stayed tuned for alerts through ANA’s government affairs team, the EEC and the Nonprofit Federation newsletters and updates as we expect ongoing efforts to curtail the data you need to accomplish your goals and objectives. r. This webinar is designed for marketers and fundraisers looking for practical advice and tips.

You won’t want to miss this webinar. Reserve your spot TODAY!

Related Content


Start: Monday, November 4, 2019 at 2:00pm

End: Monday, November 4, 2019 at 3:00pm



Derek A. Lackey
CIPM, Managing Director | Newport Thomson

Derek Lackey is Managing Partner of Newport Thomson, a data & privacy consulting firm based in Toronto. Derek has more than three decades of experience in marketing and has an excellent working knowledge of Privacy by Design & Default and approaches data protection & privacy with a marketer's context. He consistently implements privacy frameworks in organizations designed to create policies and procedures that respect individuals and their rights.

He has consistently combined entrepreneurial spirit with creative strategy while working with major international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others.

Matthew Vernhout
Director Privacy & Industry Relations | 250ok

Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the eec, after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.

Jeanne Jennings
Founder and Chief Strategist | Email Optimization Shop

Jeanne Jennings and Email Optimization Shop help companies make their email marketing efforts more effective and more profitable. Strategy, tactics and optimization are the core of their business, but they also provide non-legal, practical compliance advice, when needed, on CAN-SPAM, CASL, GDPR and, now, CCPA. 

Jeanne is a recognized expert in the email marketing world and a sought-after speaker and author on industry topics. She is also an adjunct professor, teaching digital marketing in the Masters Program at Georgetown University. And she is proud to serve on the board of directors of the Email Experience Council.

Senny Boone
SVP, Nonprofit Federation & Email Experience Council | ANA

Xenia (Senny) Boone leads the organization’s efforts in ethics, compliance and best practices for the data-driven marketing department within the Association of National Advertisers (ANA). Ms. Boone has over 25 years of communications law experience spanning a range of marketing, advertising and fundraising issues. She manages board-level committees on ethical guidelines, reviews and educates regarding members’ compliance with the guidelines, and reviews new best practices with marketing practitioners. Xenia leads educational efforts on corporate and social responsibility and data privacy, and works with members on marketing and fundraising compliance. Since 2002, Ms. Boone has led the Nonprofit Federation (NF) of nearly 400 nonprofit organizations and fundraisers before Congress, state and federal regulatory bodies to ensure reasonable fundraising regulation. Since 2012, she has overseen the Data & Marketing Association’s Email Experience Council, an organization of responsible email marketing practitioners. Ms. Boone has a Juris Doctor from Catholic University in Washington, D.C. and a Bachelor of Arts in journalism, cum laude, from Temple University in Philadelphia. Xenia is an adjunct professor on marketing ethics at Georgetown University’s School of Continuing Studies. She resides in Maryland with her husband and daughter. Senny is a classically trained ballet dancer and serves on the board of Terra Firma Dance.