Strategies and Insight from EEC Email Marketer Pollard Award Winner

This event is over.

This year, we are honored to recognize Sandra Cordero as the winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year. Sandra was selected for her passion, innovation, high level of service to customers and to the industry. Sandra is currently the CRM Manager at Torrid fashion clothing store.

Join Sandra, Ryan Phelan (Chair, EEC Awards) & Jose Cebrian (Vice-Chair, EEC Awards) for a fireside chat – where you’ll learn more about Sandra’s career and her path to winning this prestigious award. She’ll share some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

You’ll come away with:

  • Learning more about Sandra and her journey as an email marketer,
  • How you can use what she’s done in your own career, and
  • Tips for how to pivot during these uncertain times.

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Start: Thursday, July 23, 2020 at 3:00pm

End: Thursday, July 23, 2020 at 4:00pm



Sandra Cordero
CRM Manager | Torrid

Sandra Cordero has a love for all things email: the magic of the code, the copy, and the customer experience all coming together. A hope-filled, out of the box thinker, she prides herself on learning, teaching, and innovating to provide a high level of service to customers. She is currently the CRM Manager at Torrid and has previously worked at Guess?, JustFab, and eHarmony. She is the 2020 EEC Stefan Pollard Email Marketer of the Year Award winner, an #emailgeek, a part of the Salesforce Trailhead community, and a proud member of the Women of Email.

Ryan Phelan | Chair of EEC Awards Subcommittee
CMO | Origin Email

For nearly two decades, I have focused on creating and leading innovative go-to-market strategies for high-growth SaaS software and Fortune 250 companies, including Canadian Tire, Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, and U.S. Bank.
My experience and history in the industry – nearly two decades of online marketing experience with Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA – shaped my perspective on creating innovative orchestrations of digital marketing, data, AdTech, MarTech and customer activation.

Jose Cebrian | Vice-Chair of EEC Awards Subcommittee
SVP, Marketing Strategy | Merkle

Passionate about improving yield across the entire conversion path using all tools available. Speaker at industry and client events. Fluent in interactive marketing, technology, and finance.