Privacy Sandbox For Advertisers: What You Need To Know

Recently, Google reinforced their commitment to the Privacy Sandbox - a series of privacy-preserving APIs to support business models that fund the open web in the absence of tracking mechanisms like third-party cookies. During this webinar, Google will give an overview of the Privacy Sandbox effort, the key advertising use cases it addresses, and discuss some of the important developments and milestones of which advertisers should be aware. Questions that will be addressed include:

• What advertising use cases will the Privacy Sandbox address?
• How will Google’s advertising products work with Privacy Sandbox?
• How can advertisers begin testing the Privacy Sandbox?