Marketing Maestros

Best Practice Guidelines for Agency Search Consultants

Posted: Aug 11, 2020 12:00am ET BY Bill Duggan

The ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.

READ MORE

How B2B Marketers Can Differentiate to Win

Posted: Aug 5, 2020 12:00am ET BY Doug Novack

At this point, the COVID-19 pandemic has forced us to face a new reality that there’s no true boundary between work and personal time. In the same way, there aren’t clean lines between what’s only consumer and what’s considered business. In order to meet these evolving B2B buyer preferences and needs, B2B marketers have a greater call to action to differentiate.

READ MORE

Beyond Profit Podcast: A Discussion with Standard Textile’s Judy Sroufe

Posted: Aug 3, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss the how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.

READ MORE

Keen Interest in the ANA’s List of Certified Diverse Suppliers

Posted: Jul 28, 2020 12:00am ET BY Bill Duggan

Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.

READ MORE

Marketing Changes Wrought by Pandemic Feel Permanent Already

Posted: Jul 23, 2020 12:00am ET BY Matthew Schwartz

The coronavirus pandemic is having a massive impact on how marketers operate, ranging from developing ad creative that reflects the new climate to shifting more and more budget to virtual programming and conferencing. Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what bran ...

READ MORE

Inside the RAB’s Audio Pulse Poll

Posted: Jul 21, 2020 12:00am ET

For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.

READ MORE

4 Steps to Boost Marketing Efficiency Now

Posted: Jul 16, 2020 12:00am ET BY Cliff Campeau

Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.

READ MORE

Growth and Opportunities in Content Marketing

Posted: Jul 15, 2020 12:00am ET BY Paul P. Robinson

This week, the ANA released the new white paper, "Growth and Opportunities in Content Marketing,” based on a 2019 survey. The ANA partnered with the Content Council to conduct the study which revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase.

READ MORE

Flexibility Is the New Media Optimizer

Posted: Jul 14, 2020 12:00am ET BY Steve Lanzano

These are tough times for marketers — consumer behavior is unpredictable due to the COVID-19 pandemic, businesses large and small are in varying phases of reopening, and media consumption is experiencing drastic shifts. Throughout all the turmoil, one medium is healthier than ever, and even growing its audience: local broadcast TV.

READ MORE

Reminder: The Talent Gap Still Exists

Posted: Jul 7, 2020 12:00am ET BY Andrew Eitelbach

The pandemic has changed everything — except the need to bridge the talent gap. In sickness and health, in good economies and bad, the need for talent will always be with us.

READ MORE