Marketing Maestros

Leading the Legalized Cannabis Charge

Posted: Dec 14, 2018 10:00am ET BY Crystal Albanese

MedMen CMO David Dancer offers insights on the company's growth and marketing in the emerging legalized cannabis industry.

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"Direct Mail Can Be Disruptive Marketing," says Amex Director

Posted: Dec 13, 2018 11:00am ET BY Ernan Roman

American Express' Jon Affatato shares his views on the power and relevance of direct mail.

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The Growing Popularity of Influencer Marketing

Posted: Dec 12, 2018 3:00pm ET BY Joanna Valente

The growth of social media has changed the way people consume information and products. As a result, social media influencers are becoming a new leading voice within the marketing world.

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Is Shopper Marketing Dead?

Posted: Dec 11, 2018 1:00pm ET BY Jonathan Simpson

A passionate shopper marketer explains why the marketing discipline needs to change to play a part in delivering a great experience journey.

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Six Ingredients that Make Motel 6 a Successful Brand

Posted: Dec 10, 2018 1:00pm ET BY Tammy Greenberg

Since 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.

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Brand Purpose: ANA 2018 Marketing Word of the Year

Posted: Dec 7, 2018 10:00am ET BY Bill Duggan

"Brand purpose" is the 2018 ANA Marketing Word of the Year, according to an ANA survey of its members.

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Effective Agency Management: A Critical Marketing Muscle

Posted: Dec 6, 2018 10:00am ET BY Bruno Gralpois, ANA Faculty

Four questions marketers should ask when interacting with agencies on a regular basis.

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Nationwide Finds Value iNHouse

Posted: Dec 5, 2018 10:00am ET BY Crystal Albanese

Ahead of his presentation at the inaugural ANA In-House Agency Conference in 2019, Nationwide's Mike Boyd sheds light on the company's internal agency and its approach to working with external partners.

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Lessons from an Internationalist Think Tank

Posted: Dec 4, 2018 12:00pm ET BY Emily Apisa

The ANA's Emily Apisa shares key takeaways from an Internationalist Think Tank focused on the intersection of data and privacy and the advertising industry.

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Orangetheory Fitness Uses Data to Make Fitness Fun

Posted: Dec 3, 2018 3:00pm ET BY Crystal Albanese

By offering a more personal experience to group training workouts utilizing user data, Orangetheory Fitness has created a loyal following that keeps its members coming back. In this Q&A, Chief Brand Officer Kevin Keith sheds light on the company's growth.

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