Marketing Maestros

B2B Marketers Look on the Bright Side of Things

Posted: Jan 12, 2021 12:00am ET BY Matthew Schwartz

To describe 2020 as annus horriblis would be charitable. The year is mercifully over, but 2021 is off to a harrowing start after rioters breached Capitol Hill January 6 as both the House of Representatives and Senate met to ratify President-elect Joe Biden’s Electoral College win.

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Nominations Open for EEC Awards

Posted: Jan 7, 2021 12:00am ET BY Ryan Phelan, Jose Cebrian

We’re excited to announce the opening of the 2021 ANA Email Experience Council (EEC) Awards! 2020 brought so many new challenges and opportunities for consumers and businesses alike. Those accomplishments from the teams and individuals behind the curtain deserve recognition of their efforts and the resounding push to drive innovation and email itself forward.

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Inspired By Sir Isaac Newton

Posted: Jan 6, 2021 12:00am ET BY Bill Duggan

Sir Isaac Newton was sent home from Cambridge in 1665 due to the Great Plague of London, and used the time to develop theories on calculus, optics, and gravity. The ANA’s Bill Duggan shares how he used this as inspiration throughout the year to help contribute to the ANA Growth Agenda.

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What’s Ahead for Marketers as a New Browser War Begins

Posted: Jan 5, 2021 12:00am ET BY Michael Zacharski

Whatever the “new normal” means for ad tech, soon we’ll have to deal with the end of the third-party cookie and what that means for targeting and measurement strategies. New solutions will emerge, but so will a new context — a third “browser war.”

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The 10 Most Popular ANA Newsstand Articles of 2020

Posted: Dec 30, 2020 12:00am ET BY Andrew Eitelbach

Andrew Eitelbach, the senior editor for ANA Newsstand, breaks down the ten most popular stories from ANA publications in 2020.

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One Thing Marketers Can Do to Mitigate Advertising Risk

Posted: Dec 29, 2020 12:00am ET BY Cliff Campeau

Chances are, in 2020 your advertising budgets were slashed in response to your organization’s fiscal response to COVID-19. What is the “one thing” that marketers can do to improve the effectiveness of their advertising investment and to simultaneously mitigate risk?

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Beyond Profit Podcast: A Discussion with Purpose Expert Whitney Dailey

Posted: Dec 21, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Whitney Dailey, VP at Porter Novelli, who leads purpose marketing at the agency, to discuss its latest research and the obstacles that often prevent business executives from taking a stand on social issues.

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Advertisers Are Following Audiences to Safety and Performance

Posted: Dec 17, 2020 12:00am ET BY Todd Wooten

Life is changing inside ad tech, fast. Device IDs and third-party cookies are going away. Antitrust lawsuits are here. And regulation is brewing, although it’s too early to tell what that regulation will ultimately look like. None of this uncertainty is good for advertisers, which is why their flight to safety is accelerating two long-running trends: the rise of in-app brand advertising and CTV ...

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What We Learned, Where We Go

Posted: Dec 16, 2020 12:00am ET BY Rochelle Carter-Wilson

Nearly 300 CMOs, representing thousands of the world’s top brands and combining more than 50 percent of all global advertising and media spending, gathered to commit to a common agenda for growth and good.

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20 Years of Multicultural Marketing Excellence

Posted: Dec 16, 2020 12:00am ET BY Bill Duggan

This year celebrates the 20th annual ANA Multicultural Excellence Awards, a true milestone year for the program. The ANA’s Bill Duggan shares his memories of the early days of this landmark awards program, as well as this year’s notable achievements.

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