Marketing Maestros

Brands Working With Startups

Posted: Feb 3, 2016 9:30am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA's Marni Gordon shares key findings from a new ANA/CTA study on marketers' perceptions of and attitudes toward engaging startups in the marketing space.

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Agency Reviews for Project Work — New ANA/4A's Collaboration

Posted: Jan 28, 2016 12:30pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.

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The 2015 Bot Baseline Study from ANA and White Ops

Posted: Jan 19, 2016 3:00pm ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.

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From Social Media to Social Good

Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.

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Predictions for Market Research in 2016

Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

ANA's Todd Kaiser predicts how market research will change in 2016.

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2015 ANA Marketing Word of the Year: Content Marketing

Posted: Dec 23, 2015 2:00pm ET BY Bill Duggan, Group EVP, ANA

Bill Duggan sheds some light on the 2015 ANA Marketing Word of the Year.

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Looking Ahead

Posted: Dec 22, 2015 4:00pm ET BY Urey Onuoha, copywriter, ANA

Insights into where Gen Z, Virtual and Augmented Reality, and Wearables are headed in the coming years.

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For Innovation, Think Startups

Posted: Dec 21, 2015 11:00am ET BY Bill Duggan, Group EVP, ANA

Ahead of the ANA presentation at CES 2016, Bill Duggan shares insights on startups and innovation.

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How to Not Freak Out

Posted: Dec 17, 2015 12:05pm ET BY Andrew Eitelbach, senior manager of marketing and communications

December's issue of ANA Magazine offers five ways to deal with stress and be more productive, MasterCard's new payment initiative, in-game advertising, how to build a weather-based marketing strategy, and more.

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BMA Advisory Board Chair on the Value of Membership

Posted: Dec 7, 2015 11:30am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Howard Sherman, chair of the BMA Board of Advisors, shares his thoughts on the value of BMA membership.

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