You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only) | 1-Day Conferences | ANA

You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only)

This event is over.

Join The ANA Educational Foundation (AEF) at the You Might Be a Marketer HBCU student conference which convenes industry and academia. This event is geared towards students who will come from Clark Atlanta University, Morehouse College, and Spelman College to explore the following key themes:
 
  • The Industry: Discover how the marketing industry collaborates to create meaningful brand engagements with consumers and businesses.
  • Career Advice: Gain insights into working in the marketing field and learn how to navigate your future career.
  • Job Preparation and Opportunities: Learn how to prepare for a career in marketing and explore the various roles available.
We invite industry to join for the entire day to share their experiences with students with a specific opportunity to interact with them during an interactive lunch from 12:30 - 2:00pm!

Due to capacity, registration is now closed, please join the waitlist here


Agenda

TIME EVENT DETAILS LOCATION
Thursday, November 7, 2024
8:30am
- 9:30am
CHECK-IN / BREAKFAST

9:30am
- 9:45am

WELCOME REMARKS

Steve Carnegie
Program Director, And Visiting Professor - Department Of Marketing Clark Atlanta University
Dr. Silvanus J. Udoka
Dean, School Of Business Clark Atlanta University
Latasha Emmanuel
Senior Manager ANA
Mikaela Liboro
EVP, Head of Communications McCann Worldgroup
9:45am
- 10:20am

FIRESIDE CHAT: MCDONALD'S APPROACH TO ACTIVATING EXPERIMENTAL CAMPAIGNS & MULTICULTURAL MARKETING AT HBCUS

Join us for an insightful fireside chat with McDonald's as they share their innovative approach to activating culturally relevant campaigns at HBCUs. Discover how McDonald's leverages its brand to engage with diverse student populations, foster community connections, and drive impact through strategic partnerships and experimental activations. Do not miss this opportunity to uncover the secrets behind McDonald's successful marketing strategies in the HBCU community!

Elizabeth Campbell
VP, Field & Culture Marketing McDonald's
Moderator: Dr. Jamie Pleasant
Professor Clark Atlanta University
10:20am
- 10:55am

NAVIGATING YOUR MARKETING CAREER: INSIGHTS FROM DIVERSE PERSPECTIVES

Learn firsthand from career professionals and explore opportunities for your future as you prepare to enter the workforce. Gain valuable insights from industry professionals representing diverse marketing roles, discover diverse career pathways, how to navigate and build a sustainable career in this industry, and how to build solid skills for success when entering this dynamic field.

Geraldine White
Chief Diversity Officer Publicis Groupe
Lauren Banks
Brand Marketing Specialist United States Postal Service
Kirby Dixon
Director Of Publicity A+E
Tamon George
CEO/Co-Founder Creative Theory
Moderator: Mya Pierce
2nd Year MBA Marketing Student Clark Atlanta University
10:55am
- 11:05am
NETWORKING BREAK

11:05am
- 11:40am

MASTERING MARKETING STRATEGIES: INSIGHTS FROM EXPERT PRACTITIONERS

Learn the fundamentals of crafting effective marketing strategies from experienced professionals across various industries. Explore how they utilize key principles and practical tips for developing strategic plans that capture audience attention, drive engagement, and achieve business objectives as you embark on your marketing career journey.

Zuri Godfrey
Brand Marketing Manager Google
Rhasheda Boyd
VP of Marketing PepsiCo
Anastasia Ali
VP of Enterprise Commercial Inclusion Strategy The Walt Disney Company
Gregory Lewis
SVP, Brand Advertising Enterprise Marketing Citi
Moderator: Jayla Hartley-Scott
Senior Undergrad Business Student Clark Atlanta University
11:40am
- 12:15pm

INNOVATION IN MARKETING: STAYING AHEAD OF THE CURVE

Explore the exciting world of marketing innovation and discover how leading organizations are pushing boundaries to stay ahead. Learn about emerging technologies and innovative approaches that are shaping the future of marketing. Gain inspiration and insights to fuel your own innovative ideas as you enter the marketing industry.

Imalia Gansop
Senior Media Strategist Kargo
Natalie Watson
Senior Principal Team Lead, Customer & Market Insights Chick-fil-A
Latoya Davis
Marketing Consultant Chick-fil-A
Moderator: Dr. Pamela Richardson
Assistant Professor Clark Atlanta University
12:15pm
- 1:45pm
NETWORKING LUNCH

1:45pm
- 2:20pm

WORKSHOP 1: MINI MARKETING LAB: BRIEFING PROCESS

Engage in an interactive and hands-on session where students participate in a mini marketing lab simulating the briefing process. Collaborate in teams to analyze marketing challenges, develop creative solutions, and present strategies in a simulated real-world environment. This session offers a practical and immersive experience, allowing participants to apply marketing principles and sharpen their critical thinking skills.

Location: Wright Young Hall – Room 129

Keshia Jeantel
Associate Director, E2E Strategy EssenceMediacom
Deja Dade
Associate Product Marketing Manager Google

WORKSHOP 2: BUILDING YOUR PROFESSIONAL BRAND

Learn how to establish your personal brand as you prepare to enter the marketing and advertising industry. Explore strategies for showcasing your unique skills, experiences, and passions. Discover the importance of networking, online presence, and professional development in building a strong personal brand that reflects your identity and aspirations.

Location: Wright Young Hall – Room 336

Ellyse Williams
Ceo/Founder E.M. Williams, LLC
Derrick Echoles
Head of Future Talent GroupM
2:20pm
- 2:30pm

CLOSING REMARKS


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.