Thursday, November 7, 2024
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8:30am - 9:30am
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CHECK-IN / BREAKFAST
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9:30am - 9:45am
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WELCOME REMARKS
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Steve Carnegie
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Program Director, And Visiting Professor - Department Of Marketing
Clark Atlanta University
Dr. Silvanus J. Udoka
Dean, School Of Business
Clark Atlanta University
Latasha Emmanuel
Senior Manager
ANA
Mikaela Liboro
EVP, Head of Communications
McCann Worldgroup
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9:45am - 10:20am
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FIRESIDE CHAT: MCDONALD'S APPROACH TO ACTIVATING EXPERIMENTAL CAMPAIGNS & MULTICULTURAL MARKETING AT HBCUS
Join us for an insightful fireside chat with McDonald's as they share their innovative approach to activating culturally relevant campaigns at HBCUs. Discover how McDonald's leverages its brand to engage with diverse student populations, foster community connections, and drive impact through strategic partnerships and experimental activations. Do not miss this opportunity to uncover the secrets behind McDonald's successful marketing strategies in the HBCU community!
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Elizabeth Campbell
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VP, Field & Culture Marketing
McDonald's
Moderator: Dr. Jamie Pleasant
Professor
Clark Atlanta University
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10:20am - 10:55am
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NAVIGATING YOUR MARKETING CAREER: INSIGHTS FROM DIVERSE PERSPECTIVES
Learn firsthand from career professionals and explore opportunities for your future as you prepare to enter the workforce. Gain valuable insights from industry professionals representing diverse marketing roles, discover diverse career pathways, how to navigate and build a sustainable career in this industry, and how to build solid skills for success when entering this dynamic field.
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Geraldine White
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Chief Diversity Officer
Publicis Groupe
Lauren Banks
Brand Marketing Specialist
United States Postal Service
Kirby Dixon
Director Of Publicity
A+E
Tamon George
CEO/Co-Founder
Creative Theory
Moderator: Mya Pierce
2nd Year MBA Marketing Student
Clark Atlanta University
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10:55am - 11:05am
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NETWORKING BREAK
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11:05am - 11:40am
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MASTERING MARKETING STRATEGIES: INSIGHTS FROM EXPERT PRACTITIONERS
Learn the fundamentals of crafting effective marketing strategies from experienced professionals across various industries. Explore how they utilize key principles and practical tips for developing strategic plans that capture audience attention, drive engagement, and achieve business objectives as you embark on your marketing career journey.
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Zuri Godfrey
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Brand Marketing Manager
Google
Rhasheda Boyd
VP of Marketing
PepsiCo
Anastasia Ali
VP of Enterprise Commercial Inclusion Strategy
The Walt Disney Company
Gregory Lewis
SVP, Brand Advertising Enterprise Marketing
Citi
Moderator: Jayla Hartley-Scott
Senior Undergrad Business Student
Clark Atlanta University
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11:40am - 12:15pm
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INNOVATION IN MARKETING: STAYING AHEAD OF THE CURVE
Explore the exciting world of marketing innovation and discover how leading organizations are pushing boundaries to stay ahead. Learn about emerging technologies and innovative approaches that are shaping the future of marketing. Gain inspiration and insights to fuel your own innovative ideas as you enter the marketing industry.
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Imalia Gansop
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Senior Media Strategist
Kargo
Natalie Watson
Senior Principal Team Lead, Customer & Market Insights
Chick-fil-A
Latoya Davis
Marketing Consultant
Chick-fil-A
Moderator: Dr. Pamela Richardson
Assistant Professor
Clark Atlanta University
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12:15pm - 1:45pm
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NETWORKING LUNCH
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1:45pm - 2:20pm
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WORKSHOP 1: MINI MARKETING LAB: BRIEFING PROCESS
Engage in an interactive and hands-on session where students participate in a mini marketing lab simulating the briefing process. Collaborate in teams to analyze marketing challenges, develop creative solutions, and present strategies in a simulated real-world environment. This session offers a practical and immersive experience, allowing participants to apply marketing principles and sharpen their critical thinking skills.
Location: Wright Young Hall – Room 129
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Keshia Jeantel
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Associate Director, E2E Strategy
EssenceMediacom
Deja Dade
Associate Product Marketing Manager
Google
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WORKSHOP 2: BUILDING YOUR PROFESSIONAL BRAND
Learn how to establish your personal brand as you prepare to enter the marketing and advertising industry. Explore strategies for showcasing your unique skills, experiences, and passions. Discover the importance of networking, online presence, and professional development in building a strong personal brand that reflects your identity and aspirations.
Location: Wright Young Hall – Room 336
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Ellyse Williams
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Ceo/Founder
E.M. Williams, LLC
Derrick Echoles
Head of Future Talent
GroupM
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2:20pm - 2:30pm
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