You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only)

WELCOME REMARKS

Steve Carnegie

Program Director, And Visiting Professor - Department Of Marketing Clark Atlanta University

KEYNOTE: THE EVOLVING MARKETING LANDSCAPE: INSIGHTS FROM AN INDUSTRY LEADER

Join Alia Kemet, a dynamic leader with more than two decades of experience in marketing and advertising, as she shares her journey navigating this ever-evolving industry. Gain insights into current trends, consumer behavior shifts, and cutting-edge technologies. Learn how Alia has stayed adaptable and innovative throughout her career, and discover practical strategies to chart your own career path in this fast-paced field

Alia Kemet

Chief Marketing Officer Shipt

NAVIGATING YOUR MARKETING CAREER: INSIGHTS FROM DIVERSE PERSPECTIVES

Learn firsthand from career professionals and explore opportunities for your future as you prepare to enter the workforce. Gain valuable insights from industry professionals representing diverse marketing roles, discover diverse career pathways, how to navigate and build a sustainable career in this industry, and how to build solid skills for success when entering this dynamic field.

Geraldine White

Chief Diversity Officer Publicis Groupe

FIRESIDE CHAT: MCDONALD'S APPROACH TO ACTIVATING EXPERIMENTAL CAMPAIGNS & MULTICULTURAL MARKETING AT HBCUS

Join us for an insightful fireside chat with McDonald's as they share their innovative approach to activating culturally relevant campaigns at HBCUs. Discover how McDonald's leverages its brand to engage with diverse student populations, foster community connections, and drive impact through strategic partnerships and experimental activations. Do not miss this opportunity to uncover the secrets behind McDonald's successful marketing strategies in the HBCU community!

Elizabeth Campbell

VP, Field & Culture Marketing McDonald's

MASTERING MARKETING STRATEGIES: INSIGHTS FROM EXPERT PRACTITIONERS

Learn the fundamentals of crafting effective marketing strategies from experienced professionals across various industries. Explore how they utilize key principles and practical tips for developing strategic plans that capture audience attention, drive engagement, and achieve business objectives as you embark on your marketing career journey.

Zuri Godfrey

Brand Marketing Manager Google

INNOVATION IN MARKETING: STAYING AHEAD OF THE CURVE

Explore the exciting world of marketing innovation and discover how leading organizations are pushing boundaries to stay ahead. Learn about emerging technologies and innovative approaches that are shaping the future of marketing. Gain inspiration and insights to fuel your own innovative ideas as you enter the marketing industry.

Valinda Scarbro Kennedy

HBCU Academic Specialty Programs Manager IBM

WORKSHOP 1: MINI MARKETING LAB: BRIEFING PROCESS

Engage in an interactive and hands-on session where students participate in a mini marketing lab simulating the briefing process. Collaborate in teams to analyze marketing challenges, develop creative solutions, and present strategies in a simulated real-world environment. This session offers a practical and immersive experience, allowing participants to apply marketing principles and sharpen their critical thinking skills.

Zuri Godfrey

Brand Marketing Manager Google

WORKSHOP 2: BUILDING YOUR PROFESSIONAL BRAND

Learn how to establish your personal brand as you prepare to enter the marketing and advertising industry. Explore strategies for showcasing your unique skills, experiences, and passions. Discover the importance of networking, online presence, and professional development in building a strong personal brand that reflects your identity and aspirations.

Kylah Lewis

People & Experience Specialist McKinney

CLOSING REMARKS