Beyond Profit Podcast: Engaging for Good, with David Hessekiel

April 3, 2019

The days of brands remaining silent on big social issues are over. And for good reason: 64 percent of consumers choose, switch, avoid, or boycott a brand based on its stand on social issues, according to a study by Edelman. And not surprisingly, a majority of consumers believe brands have better ideas for solving our country’s problems than the government. In this episode of the ANA Center for Brand Purpose podcast, David Hessekiel, president of Engage for Good, explains how his organization and acclaimed Halo Awards program have evolved in an era of social good and why brands are more eager than ever to share stories about their do-good efforts.

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