Champions of Growth Podcast: Creativity and Innovation through Brand Activation

December 7, 2020

The ANA Champions of Growth Podcast covers the issues that impact marketers in creating a stronger and more sustainable economic future for our brands and the people they serve. Each month, we'll focus on one of the twelve growth points of the ANA Growth Agenda -- this month's focus is on Creativity and Innovation.

With a focus on experiential marketing, hear how Nestle USA employs brand activation marketing strategies that drive business and brand growth through innovation, creativity, and experience. Jamey Sunshine, head of experiential marketing for the center of excellence at Nestle USA, joins Gena Casciano, director of brand activation marketing at the ANA, for a candid discussion.

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