Analytics & Data Science
when
Start: Thursday, February 1, 2024 at 10:00am
End: Thursday, February 1, 2024 at 2:00pm
WHERE
155 East 44th Street (8th floor)
New York, NY 10017
Hybrid
Registration Pricing
| Client-Side Tier | Platinum Tier | Gold Tier | Silver Tier | Individual | Nonmember | ||||
|---|---|---|---|---|---|---|---|---|---|
| Registration | |||||||||
| Attend In-Person | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual N/A | Nonmember N/A | |||
| Attend via Webinar | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual N/A | Nonmember N/A | |||
| Will Not Attend | Client-Side Tier $0 | Platinum Tier $0 | Gold Tier $0 | Silver Tier $0 | Individual N/A | Nonmember N/A | |||
Registration and Networking (10:00 AM ET)
Tina Jordan, Senior Director, Association of National Advertisers
Welcome & Introductions
I. Incremental Buy-In to A/B Testing: Leading Your Organization’s Test & Learn Data Strategy
Investing in a A/B testing platform just isn’t enough. To build a truly productive, efficient testing roadmap you need to generate buy-in from the leaders of the organization and they can have many excuses not to A/B test which can hinder and slow down the output of effective insights. TJ Sizemore will discuss leading athletic footwear retailer ASICS’ approach to this problem and how a new company KPI was created, further amplifying the value of A/B testing as an organizational strategy.
TJ Sizemore, Director, Global Analytics, ASICS Digital
II. Analytics Partners Session
III. Session 3
IV. Session 4
V. Closing Remarks
Webinar information, if available, will be provided to registrants only.