Brand Activation Technology

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INTRODUCTIONS (9:45am - 10:00am ET)

I. How Aloft Hotels is Using Augmented Reality to Merge Music with Interactive Design Through Experience (10:00am -- 10:45am ET)
Aloft Hotels partnered with Sense New York in 2019 to bring some of the hottest names in music back to their hometowns for free live music performances, as part of the Live at Aloft Hotels Homecoming Tour. Sense New York orchestrated a collaboration between Aloft and British ‘GIF-ITI’ street artist INSA to provide an interactive art experience that puts a new spin on fans filming concerts on their phones. Embracing the inevitable sea of phones at concerts as a sign of our times, INSA created a dynamic AR experience for the Homecoming Tour that animates the stage via a custom app, rewarding guests with the ultimate phone viewing and recording experience as they hold up their device to the stage.
Olivia Donnan, Director, Global Brand Marketing, Aloft Hotels & Moxy Hotels - ANA Rising Marketing Star
Sarah Priestman, President, Sense New York

II. In Conversation: The Reality of Augmented Reality (10:45am - 11:30am ET)
Companies and marketers are continuously seeking new and effective ways to engage stakeholders. Augmented reality is an emerging technology that has done just that. It allows consumers to experience a product up close and personal through the enhancement of real-life environments. Marketers can use this technology in various ways to give consumers a personalized experience just about anywhere. There has been an increase in usage by marketers, with the growth of augmented reality expected to reach $117.4 billion by 2022. Join us for a fireside chat led by Brian Nash, SVP Business Development for R3.
Speaker: Brian Nash, SVP, Business Development, R3 Worldwide
Panelist: Cortney Harding, Founder & CEO, Friends With Holograms
Panelist: Ian Clough, Director of Growth, Blue Bite

LUNCH: (11:30am - 12:30pm ET)

III. The Four Pillars of a Great Experiential Activation: The Super Bowl NFL Fan Experience (12:30pm-1:15pm ET)
Learn how the NFL has integrated technology and digital content into immersive fan engagements at their highest profile events. We will discuss the four critical elements to consider in a successful digital experiential project:
• Storyline: Eliciting fan passion for the brand
• Content: Bringing the storyline to life visually
• Personalization: Integrating the unique fan angle into the experience
• Form Factor: Experiential design and technology innovation drives brand immersion
Nicki Ewell, Director - Events, National Football League
Mike Moreno, VP - Digital Experience, Helios Interactive

CLOSING REMARKS: (1:15-1:30pm ET)
Speaker: Gena Casciano, Director, Brand Activation Tech & Experiential, ANA