Brand Activation Technology


Start: Wednesday, November 13, 2019 at 9:00am

End: Wednesday, November 13, 2019 at 2:00pm


155 E 44th Street
Floor 4
New York, NY 10017

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend In-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A

INTRODUCTIONS (9:45am - 10:00am ET)

I. Embracing VR To Connect With The Future Customer (10:00am -- 10:45am ET)
In this session, John Hickey of Castrol discusses how Castrol products are integrated seamlessly into “Wrench”, a virtual reality program designed to teach players how to work on and repair a race car, in an entertaining fashion and how the target audience over-indexes with the Castrol’s optimal target.
Speaker: John Hickey, Channel Marketing Manager, Castrol

II. In Conversation: The Reality of Augmented Reality (10:45am - 11:30am ET)
Companies and marketers are continuously seeking new and effective ways to engage stakeholders. Augmented reality is an emerging technology that has done just that. It allows consumers to experience a product up close and personal through the enhancement of real-life environments. Marketers can use this technology in various ways to give consumers a personalized experience just about anywhere. There has been an increase in usage by marketers, with the growth of augmented reality expected to reach $117.4 billion by 2022. Join us for a fireside chat led by Brian Nash, SVP Business Development for R3.
Speaker: Brian Nash, SVP, Business Development, R3 Worldwide
Panelist: Cortney Harding, Founder & CEO, Friends With Holograms

LUNCH: (11:30am - 12:30pm ET)

III. How Aloft Hotels is Using Augmented Reality to Merge Music with Interactive Design Through Experience (12:30pm - 1:15pm ET)
Aloft Hotels partnered with Sense New York in 2019 to bring some of the hottest names in music back to their hometowns for free live music performances, as part of the Live at Aloft Hotels Homecoming Tour. Sense New York orchestrated a collaboration between Aloft and British ‘GIF-ITI’ street artist INSA to provide an interactive art experience that puts a new spin on fans filming concerts on their phones. Embracing the inevitable sea of phones at concerts as a sign of our times, INSA created a dynamic AR experience for the Homecoming Tour that animates the stage via a custom app, rewarding guests with the ultimate phone viewing and recording experience as they hold up their device to the stage.
Olivia Donnan, Director, Global Brand Marketing, Aloft Hotels & Moxy Hotels
Sarah Priestman, President, Sense New York

IV. TBD (1:15pm - 2:00pm ET)

CLOSING REMARKS: (2:00pm - 2:15pm ET)
Speaker: Gena Casciano, Director, Brand Activation Tech & Experiential, ANA

Webinar information, if available, will be provided to registrants only.