Sponsorship & Experiential Marketing

This event is over.


Welcome & Introductions (11:00-11:10m ET)
Gena Casciano, Director, Sponsorship & Experiential Marketing - ANA

I. Jägermeister Presents: #SAVETHENIGHT (11:10-11:50am ET)
COVID - 19 has forced the on premise business into a state of paralysis. Festivals, music venues & watering holes have closed their doors. Bartenders and creatives everywhere are struggling to generate a living. And the entire nightlife industry feels helpless, concerned and isolated. Join us as Jägermeister shares their Save the Night campaign that offers both trade and creative communities access to the paid gigs, professional opportunities and social interactions they desperately need in order to push forward & continue creating the art we love.
Speaker: Cliff Rigano, Director of Culture, Lifestyle and Event Marketing - Jägermeister

II. Reinventing an (Almost) 40-Year Tradition (11:50am-12:30pm ET)
Sundance Film Festival, the ultimate gathering of original storytellers and audiences seeking new voices and fresh perspectives, turns 40 in 2021 with a reimagined and revitalized approach. Hear how strategizing for a pandemic-world response turned into an opportunity for creative and expansive thinking that in turn, expanded the Festival footprint and made it more inclusive and accessible. And how collaborating with sponsors and partners will ensure their success.
Speaker: Mary Sadeghy, Head of Corporate Partnerships - Sundance Institute

III. ROUNDTABLE DISCUSSION (12:30-12:50pm ET)
In 2021, the ANA is planning to commission a member survey on the discipline of Experiential Marketing. Let's discuss what topics you would like to have covered.

Closing Remarks (12:50-1:00pm ET)

 

**Schedule subject to change