Influencer Marketing


Start: Wednesday, August 7, 2019 at 9:00am

End: Wednesday, August 7, 2019 at 3:00pm


Google Chicago
320 N. Morgan Street
Chicago, IL 60607

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Attend in-Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


I. Session 1: The Power of Creators & Fans (9:50AM - 10:35AM CT)

Influencer To Be Announced Shortly
Krystin Hovanes, Partner Lead, Google and Famebit by YouTube

II. Session 2: Influencers #FallinLava with Hershey’s at Walmart (10:45AM - 11:20AM CT)
Total U.S. spending on Valentine’s Day is estimated at 20.7 billion, according to the National Retail Federation’s annual survey. Competition in the chocolate market is cutthroat during February as top candy brands compete for marketshare on one of the busiest shopping days of the year.  Hear how Hershey’s engaged influencers to capture the hearts of Walmart Valentine’s shoppers with a sweet campaign featuring Hershey’s Pot of Gold and their new Lava Cake Kisses.  Join Jessica DuQuesne, Associate Shopper Marketing Manager- Walmart at the Hershey Company and Missy Tiller, Vice President of Client Development at SheSpeaks, on how they engaged influencers including actress Tia Mowry to win the hearts and wallets of Walmart shoppers.   

Jessica DuQuesne, Assoc. Shopper Marketing Manager/Walmart, The Hershey Company
Missy Tiller, Vice President of Client Development, SheSpeaks

BREAK (11:20AM - 11:30AM CT)

Breast Cancer is Unacceptable
Storytelling is important and powerful for nonprofits, but how do you motivate action year-round? Join marketing leaders from Susan G. Komen for this creative impact brainstorm lunch. Attendees will be briefed on Susan G. Komen’s influencer marketing programs to-date, given a creative brief by Komen marketing leaders, and divided into small group teams featuring a mix of brand and agency leaders. Over lunch, each of the teams will have 45 minutes to come up with a creative idea for a Komen influencer marketing program.  After the 45 minutes is up, each team will have 60 seconds to pitch their concept to the full group of attendees and Komen marketing leaders.  The winning team will all receive Google SWAG and Komen will leave with a dozen new creative campaigns to take action on beating breast cancer.

Michelle Strong, VP Marketing Strategy, Susan G. Komen
Sean Tuffnell, Senior Director of Communications, Susan G. Komen

BREAK (12:45PM - 12:55PM CT)

III. Session 3: To Be Announced Shortly (12:55PM - 1:45PM CT)



Webinar information, if available, will be provided to registrants only.