DE&I Forum

when

Start: Tuesday, February 8, 2022 at 11:00am

End: Tuesday, February 8, 2022 at 1:00pm

WHERE

11:00am ET
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A

Welcome & Introductions (11:00 - 11:15AM ET)

I. Leveraging the power of BERG’s to drive business growth (11:15 - 11:50AM)
Kellogg’s has been on 2-year journey of fully embedding ED&I across all marketing, unifying efforts to achieve talent and retention goals, and evolving their go-to-market strategy to reflect today’s diverse consumers to unlock growth and foster and inspire an inclusive mindset. Leveraging the power and insight of the Kellogg’s BERGs (Business Employee Resource Groups) became an imperative not only for employee success and retention, but for unlocking business growth by inspiring new innovation, platforms and creative directions for their brands.  Leveraging the BERGs has been a corner stone of bringing Kellogg’s purpose to life by creating better days where everyone has a seat at the table.

Speakers: 
Susan Seams, Senior Director, Kellogg Company

II. Authentically and Culturally Reaching Diverse Audiences (11:50AM - 12:25PM ET)
Learn how Ally Financial built a strategy keeping the company’s promise to be the financial ally all its customers deserve. The session will discuss campaigns executed over the past year with the goal of reaching diverse audiences with relevant activations and uplifting communities in a way that is authentic to Ally. These campaigns include Moguls in the Making, an entrepreneurial competition that fosters business opportunities for young, up-and-coming leaders from our nation’s publicly supported historically black colleges and universities (HBCUs), our partnership with United Masters and so much more!

Speaker: 
Erica Hughes, Director of Multicultural Marketing, Ally

III. Share Session (Breakout Groups) (12:25 - 12:45PM ET)

Share Session Debrief & Closing Remarks (12:45-1:00PM ET)

Webinar information, if available, will be provided to registrants only.