Influencer Marketing

HOUSEKEEPING & INTRODUCTIONS (11:00 a.m. ET)
MEMBER ROUNDTABLE & BREAKOUT DISCUSSIONS (11:05 – 11:30 a.m.)

I. Governance & Transparency in Influencer Marketing (11:30 a.m. - 12:15 p.m. ET)
The increase in marketing spend and complexity in the social media ecosystem calls for greater accountability. Join us as we explore today’s influencer marketing landscape, the latest FTC guidelines, evolving influencer buying models, the common challenges brands are facing and how to best overcome them.

Speaker:
Jason Velliquette, EVP Digital, R3

II. #TrilogyTransformation: Breaking Through With Influencers in a Competitive Marketplace (12:15 - 1:00 p.m. ET)
Learn how Trilogy, a pioneering natural skincare brand, used the power of niche creators to build brand awareness and drive sales of their international hero products in the US. Highlighting Trilogy’s New Zealand heritage and positioning it as the pioneer in clean and natural skincare production, Trilogy connected to an audience of skincare enthusiasts who also lead a clean and sustainable lifestyle by revealing skincare transformations across TikTok, Instagram, and YouTube. In this session, you’ll learn how to use customized discount codes and UTM links to drive and track sales.

Speakers:
Rachael Caigou, Brand, Social & Partnerships Manager, Trilogy

Rachael Caigou is the Brand, Social & Partnerships Manager at Trilogy Natural Products, and has been executing influencer campaigns for over 3 years. Trilogy is a beauty brand that has been pioneering the natural skincare market before clean beauty was a trend. In 2002, New Zealand sisters Sarah Gibbs and Catherine de Groot discovered the powerful benefits of rosehip oil for skin and from this, Trilogy was created. The company has taken natural skincare into the future and now crafts over 40 incredibly effective natural alternatives to synthetic skincare, body care and hair care, and sells them in over 20 countries around the world.

Jennifer Quigley-Jones, CEO, Digital Voices


Jennifer Quigley-Jones is the CEO & Founder of Digital Voices. Digital Voices is an award-winning global Influencer Marketing agency. Started in 2017, Digital Voices has grown to an international team of over 58 people, and has offices in London and New York. Digital Voices drives growth for brands through the power of influence and runs campaigns for clients like Unilever, Diageo, Meta, Adobe, Pinterest and Duolingo. Jennifer speaks internationally, including at TEDx, and has won many industry accolades, including placing on the Influencer 50, Campaign’s 30 under 30 and Management Today’s 35 under 35. Before founding Digital Voices, she worked at YouTube. Whilst at Google, Jenny taught creators and brands to grow organically - without spending money on advertising. Prior to YouTube, she completed her Master's at Harvard University in Middle Eastern Studies, on a generous full scholarship from the Kennedy Memorial Trust.