Legal Affairs

WELCOME AND INTRODUCTIONS (1:00 - 1:05 PM)

I. RECENT DEVELOPMENTS IN ADTECH AND MEDIA PARTNERSHIPS (1:05 - 1:50 PM)
This session will focus on the digital ad lifecycle and how to manage emerging commercial and legal risks. We’ll provide an overview of updates in the adtech space and contracting best practices. We’ll also cover how to spot and manage everyday risks in your brand’s social and influencer executions. 

Sarah La Voi
Partner, Advertising, Marketing and Digital Media Team
BakerHostetler

Aaron Goodman
Counsel, Advertising, Marketing and Digital Media team
BakerHostetler

II. UNLOCKING THE POWER OF PARTNERSHIPS: THE LATEST IN MARKETING SPONSORSHIPS AND BRAND ACTIVATIONS (1:50 - 2:35 PM)
Delve into legal issues that support and shape the evolving landscape of sponsorship and brand collaborations in entertainment, sports, and beyond. We'll discuss intricacies of navigating contracts and intellectual property rights, ensuring compliance, mitigating risks, and unlocking value across new types of sponsorship and brand activations.

Nate Hole
Partner
Loeb & Loeb LLP

Lisa Wiznitzer
Associate
Loeb & Loeb LLP

III. TWO UPDATES FOR BRANDS (2:35 - 3:05 PM)
1. Permissibility and mechanics of combining brands:
This will cover how to establish ownership rights in combined brands owned by different subsidiaries of the same parent company, and what happens if one subsidiary splits from the company. This will also include a discussion about joint marketing with separate brands, and lock-ups versus co-branding.

2. Self-dupes:
This will cover recent PR trend where companies are ambushing/duping their own brands to create buzz for the original brand.

Andrea Fuelleman
Partner
Neal, Gerber & Eisenberg LLP

Jessica Cohen
Associate
Neal, Gerber & Eisenberg LLP

Michael Kelber
Partner
Neal, Gerber & Eisenberg LLP

NETWORKING RECEPTION (3:05 - 4:00 PM)