Midwest Digital & Social

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Beam Suntory is located in downtown Chicago on the 16th floor of the Merchandise Mart. Please click here and read instructions carefully, as the Merchandise Mart is one of the largest office. buildings in Chicago and thus can be complicated to navigate.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 “hot topics” or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. MEMBER ROUND TABLE DISCUSSION (10:00 – 10:45AM)
In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as:

• CCPA (California Consumer Privacy Act) – how companies are preparing
• Changes to Google Chrome – and impact on your business needs
• Measurement – how are brands today tracking digital performance (difference between digital ads vs. social ads)
• Measurement – how are you measuring social earned and are there best practices to be aware of

Facilitator:
Brad Feinberg, VP of Media and Consumer Engagement- MillerCoors LLC and Digital & Social Committee, Midwest Chapter Chair

II. BEAM SUNTORY: HOW JIM BEAM CREATED ‘REFRESHIONALS’ TO DRIVE WORD OF MOUTH FOR ITS SUMMER COCKTAIL (11:00-11:45AM)
As many brands have shifted their social approach (and social properties evolved their algorithms) to focus specifically on paid, awareness-driving activities, the opportunity to have real conversations with consumers is fading. In this session, Jim Beam will share how they leaned into Word of Mouth digital programming to drive buzz, conversation and engagement among fans to promote its summer cocktail, the #JimBeamHighball.

Speakers:
Chris Schroeder, Social Strategy Manager - Beam Suntory
Esther Ahn, Group Strategy Director - R/GA

NETWORKING LUNCH (11:45AM – 12:30PM)

III. KOHL’S: LAUNCHING A DIGITAL TAKEOVER WITH A CELEBRITY & INFLUENCERS (12:30 – 1:15PM)
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in their stores, online at Kohls.com and on Kohl's mobile app. In this session, Kohl’s will share how they launched a digital takeover with a celebrity and mid-tier influencers to reveal their biggest new brand of 2019.

Speaker:
Krista Weaver, Manager, Social Marketing and Public Relations – Kohl’s

IV. THE FUTURE OF SEARCH: VOICE & VISUAL
(1:15 - 2:00PM)
Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2020 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

Speaker:
Dan Golden, President & Chief Search Artist - Be Found Online