Committees | Events & Webinars | Commerce Marketing | ANA

Commerce Marketing

This event is over.

Welcome and Introductions (11:00am - 11:10am ET)

Are Marketers Starting to Pump the Breaks on Retail Media? (11:10am - 11:25am)
Speaker: John Paquin, Senior Director -Brand & Media, ANA

Session I. Making Sense of Social Commerce (11:25am - 12:00pm)
In 2024, there will be 110.4 million US social buyers, accounting for 50.3% of all social media users. In this session called "Making Sense of Social Commerce", Keith Bendes from the leading Influencer Marketing Agency Linqia, is going to break down how brands are making their social content commerce-enabled, and ways brands are working with creators and influencers to drive meaningful sales results. From live stream shopping to sweepstakes and giveaways, come learn how to elevate your social commerce strategy with immediate impact.
Speaker: Keith Bendes, VP of Brand Strategy, Linqia

Session II. How eos is Leveraging their Strength on TikTok to Grow their Social Commerce 
(12:00pm - 12:35pm)
Since TikTok launched its Shop feature earlier last year all eyes have been on the platform watching to see if this will launch Social Commerce in the US.  eos, a leading innovator in the personal care and digital marketing space with over 1 million TikTok followers and many fan fave products is out front cracking the code on Social Commerce.  Ellen Hawes, VP Digital & Ecommerce will share the brands journey and factors that’ve contributed to its success.
Speaker: Ellen Hawes, VP, Digital & Ecommerce, eos Products

Closing Remarks (12:35pm - 12:45pm)


Ellen Hawes, VP, Digital & Ecommerce, eos Products
Ellen Hawes is VP, Digital & ecommerce of eos products, known for its iconic lip balm and cult-favorite shave cream, a beauty and skincare brand that aims to turn the everyday into refreshing moments of awesome.  Most recently, Ellen was Assistant Vice President, Digital & ecommerce of L’Oreal USA managing ecommerce businesses within their Luxury and Consumer Products divisions.  Prior to joining L’Oreal USA, Ellen held various positions in the Consumer Goods industry in Merchandising and Financial Planning & Analysis. Ellen holds a Bachelor of Arts in Economics from Case Western Reserve University, and a Master of Arts in Economics from University of Akron.

Keith Bendes, VP of Brand Strategy, 
Labeled a leading voice in the intersection of marketing and technology by Forbes, Keith has led sales and marketing strategy for some of the worlds largest and most innovative brands including Bud Light, Dove, Axe, Pepsi, Nissan, and Microsoft. Keith has spoken on some of the biggest marketing stages with the brightest brand thinkers, from CPG global leaders to tech icons. As Vice President of Strategy at Linqia, Keith works with leading brands to develop 360 influencer marketing strategies that drive scalable, measurable business results. Keith lives (and works) in San Francisco, California with his wife and two daughters.