Commerce Marketing

when

Start: Thursday, March 18, 2021 at 11:00am

End: Thursday, March 18, 2021 at 1:00pm

WHERE

11:00 AM EST/ 8:00 AM PST
Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Webinar Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier $0 Gold Tier $0 Silver Tier N/A Individual N/A Nonmember N/A


INTRODUCTIONS (11:00AM – 11:10AM EST)
Paul Robinson – Director of the Commerce Committee, ANA

ROUNDTABLE DISCUSSION (11:10PM – 11:30AM)

I. The Special Alchemy of Purple’s Continued Success (11:30AM – 12:15PM)
James Brohamer has helped to continue to drive success at Purple with his own brand of alchemy he calls “The 3 P’s” – Proprietary technology, and Puckish sense of humor and, well, being Purple. The P’s have helped James and Purple continue to grow across physical retail, DTC and even direct mail – all while lowering customer acquisition costs.

Speaker: James Brohamer, Omnichannel Marketing Director, Purple


II. How to Elevate E-Commerce in your Organization (12:15PM – 1:00PM)
More than ever, connecting with your consumers in both online AND offline environments is the key to building true customer engagement and passion for your brand. Hear more about how Simple Mills and Todd’s team are aligning resources internally to connect with consumers while also looking ahead on how to more personalize the marketing experience for their consumers. Todd will discuss how to connect offline and online strategies, how they differ & why that is important when allocating resources, and how outside partners enhance the ecommerce experience for Simple Mills.

Speaker:
Todd HassenfeltSr. Director of eCommerce, Simple Mills

WRAP UP

Webinar information, if available, will be provided to registrants only.