Special Session: Managing Marketing & Communications to Avoid ESG Backlash
This event is over.
In advance of our next committee meeting on May 30, we're convening a special 60-minute session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity we're experiencing as marketers.
Michael has conducted extensive research on how marketing, communications, and sustainability teams can most effectively drive ESG impact without increasing backlash. This special session will provide an important perspective to members of our committee, and act as the first of two sessions in this series on navigating polarization.
About Michael Maslansky
Michael is the CEO of Maslasnky + Partners. Since writing The Language of Trust in 2010, Michael has become one of the leading experts on reputation and crisis communication in the world. He has served as a senior advisor to Wells Fargo, Kaiser Permanente, Procter & Gamble, Toyota, Bank of America, PepsiCo, Johnson & Johnson, and Pfizer, among others, and has helped industry associations in financial services, energy, and personal care navigate major industry transformations and crises.