Agency Relations
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I. WELCOME (11:00 – 11:05am ET)
II. MEMBER ROUNDTABLE DISCUSSION: PITCHING IN THE TIME OF COVID (11:05 – 11:30am ET)
How has the agency pitch process changed due to the pandemic? What are you doing differently? During this member roundtable discussion, we'll break into multiple virtual small groups to learn and share with each other on this important topic. Engage your fellow committee members in open discussion around evolving issues and current challenges in agency relationship management. Come prepared to share!
III. CASE STUDY: CHEETOS HOUSE OF FLAMING HAUTE (11:30am – 12:15pm ET)
In this session, we'll hear from the brand marketers that led the Cheetos client and agency team (The Marketing Arm) to gold Reggie Awards in experiential and influencer marketing, as well as a bronze in creativity and innovation. Hear how the client team worked with their agency and the processes they put in place to produce award-winning creative.
Speakers:
Brandi Ray, Senior Marketing Director (Cheetos), PepsiCo
Amanda Rider, Marketing Manager (Cheetos), PepsiCo
IV. COVID-19's IMPACT ON ADVERTISING (12:15 – 1:00pm ET)
There is no doubt that COVID-19 has forced many industries to change how they operate. The pandemic has also changed consumers' mindsets, how agencies operate, and how marketers respond. In this session, we'll go through the trends and potential changes Google is seeing in the advertising industry as it relates to agency management.
Speaker:
Michael Kaplan, Director, Agency Business Development, Google