2021 ANA B2 Awards Gala presented by Google: A Virtual Experience | Industry Conferences | Events & Webinars | ANA

2021 ANA B2 Awards Gala presented by Google: A Virtual Experience

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The 2021 ANA B2 Awards Virtual Presentation of Winners, presented by Google, will occur on July 30, 2021 and present awards to over 100 winners representing top-performing business-to-business marketer and agency teams who were focused on driving demonstrable business growth.

This virtual celebration will recognize the best B2B marketing efforts of 2020 by presenting gold, silver, and bronze awards in over 40 categories, plus the announcement of our Top Awards, honoring B2B In-House Agency of the Year, Individual Marketer of the Year, B2B Agencies of the Year, Industry Sector Spotlight Award, and this year's ANA Members' Choice Award: Best In Show.

 

 


Agenda


Agenda

Friday, July 30, 2021 (1:00 pm- 2:30 pm Eastern Time)

WELCOME REMARKS


Bill Zengel
SVP, Business Marketing Practice
ANA


Pashmeena Hilal
Head of Industry Research and Thought Leadership
Google



PRESENTATION OF WINNERS IN THE FOLLOWING CATEGORIES:

  • Account-Based Marketing
  • Agency Promotion
  • Augmented/ Virtual Reality
  • Brand Purpose
  • Channel Partner Program
  • Corporate Branding Campaign
  • Corporate Identity Program
  • Corporate or Brand Website
  • Demand Generation: Large Enterprise
  • Demand Generation: Small/ Medium Business
  • Top Award B2B In-House Agencies of the Year

Presented by:


Kimberly McNeil-Downs
Leader, The Green Dot Agency
Deloitte



PRESENTATION OF WINNERS IN THE FOLLOWING CATEGORIES:

  • Digital Marketing Tools and Programs
  • Digital Transformation
  • Direct Mail, Flat or Dimensional
  • Educational Series
  • Email
  • Employer Branding
  • Event Marketing Campaign
  • Integrated Marketing Program; Large Enterprise
  • Integrated Marketing Program: Small to Midsize Business
  • Print Advertising
  • Top Award: Industry Sector Spotlight Award: Technology

Presented by:


April Crichlow
Global Vice President and Head of Marketing
SAP SuccessFactors



The B2B Institute (B2BI) Icon Award:

Presented by:


Jann Schwarz
Senior Director, Head of the B2B Institute at LinkedIn
LinkedIn

 

PRESENTATION OF WINNERS IN THE FOLLOWING CATEGORIES:

  • Lead Generation: Large Enterprise
  • Lead Generation: Small/ Medium Business
  • Media Plan
  • Microsoft or Landing Page
  • Omni- Channel Content Program
  • Out-of-Home Advertising
  • Podcast
  • Pro Bono Campaign
  • Product Launch or Relaunch
  • Top Award: B2B Agencies of the Year

Presented by:


Toni Clayton-Hine

CMO
Ernst & Young Americas

 

PRESENTATION OF WINNERS IN THE FOLLOWING CATEGORIES:

  • Proprietary Company Event, single/ series
  • Public Relations
  • Recruitment Marketing
  • ROI/ Growth
  • Sales Enablement Program
  • Social Media
  • Sponsorship Program
  • Thought Leadership
  • Trade Show or Conference
  • Video Marketing
  • Top Award: Individual Marketer of the Year

Presented by:


Linda Brunner
SVP, Head of IT Digital CX
Siemens Healthineers



PRESENTATION OF ANA MEMBERS' CHOICE AWARD: BEST IN SHOW CONTENDERS:


Presented by:


Bill Zengel
SVP, Business Marketing Practice
ANA

 

PRESENTATION OF ANA MEMBERS' CHOICE AWARD: BEST IN SHOW WINNER:


Presented by:


Bill Zengel
SVP, Business Marketing Practice
ANA


Pashmeena Hilal
Head of Industry Research and Thought Leadership
Google

 

WRAP UP/CLOSING REMARKS:



Shaakira Gladden
Associate Manager, Business Marketing Practice
ANA


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' You may transfer your registration to a colleague at no additional cost. To do so, please email registration@ana.net.