Digital & Social Media Conference presented by Meredith
This event is over.
In person attendance for this event has been SOLD OUT. You may still attend via the live streaming or put your name on the waiting list to attend in person.
The first-ever ANA Digital & Social Media Conference will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue.
Hosted By:
Carole Walker
Vice President, Integrated Marketing Communications
Mars Snackfood US
Chair of ANA Digital Marketing Committee
Related Content
Agenda
In person attendance for this event has been SOLD OUT. You may still attend via the live streaming or put your name on the waiting list to attend in person.
*Live Streaming Option: |
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Thursday, July 15, 2010 |
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7:30am |
Breakfast |
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8:30am |
General Session
Opening Remarks
THE EXPLODING DIGITAL LANDSCAPE – A GUIDED TOUR In this information-packed, take-no-prisoners opening session, eMarketer will spin you through the roulette wheel of today’s digital trends, as well as provide a glimpse of what lies ahead. Using hard numbers and a dose of humor and perspective, eMarketer will sort out conflicting data points, steer you in the right direction and help you avoid costly distractions. Buckle your seatbelts – this session will provide a perspective on digital trends covering issues including:
Geoffrey Ramsey View Presentation
Q&A Session
A TASTE OF HOW THE COCA-COLA COMPANY IS APPROACHING SOCIAL MEDIA MARKETING
Michael Donnelly View Presentation
Q&A Session
ARIANNA HUFFINGTON ONE-ON-ONE WITH KEN AULETTA
Q&A Session
MASTERCARD: BUILDING CONNECTIONS DIRECTLY WITH CONSUMERS
Cheryl Guerin View Presentation
Q&A Session
MANAGING YOUR BOTTOM LINE ONLINE
Jeff Chapman
Dana Ortiz
Pete Snyder View Presentation
Q&A Session |
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1:00pm |
Luncheon Sponsored by Meredith ________________________________ |
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2:00pm |
General Session cont.
TURBO TAX - A CASE STUDY WHICH PROVES THAT SOCIAL MARKETING CAN DRIVE DIRECT SALES
Christine Morrison View Presentation
Q&A Session
M&M’S LEVERAGES USER-GENERATED CONTENT
Amanda Zaky
Lauren Nodzak View Presentation
Q&A Session |
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4:00pm | Adjournment |