2020 Influencer Marketing & Activation Conference

This December we’re creating a unique event by combining the best from this spring’s cancelled Brand Activation Conference with the popular Influencer Marketing Conference.

The 2020 Influencer Marketing & Activation Conference brings together all the disciplines of Brand Activation with a special focus on how successful brands from a variety of industries bring their brands to life including the hottest, most creative influencer campaigns and topics of the year. This event brings together marketers, storytellers, innovators, and leading brand activation experts in Experiential, Content, Promotion, Relationship, Commerce, & Influencer Marketing. Learn from industry leaders and companies with varied budgets through leading brand case studies, in-depth discussions on hot button issues, and the latest tools, trends, & technologies.

when

Start: Monday, December 7, 2020 at 2:00pm

End: Wednesday, December 9, 2020 at 12:00pm

WHERE

Terranea Resort
100 Terranea Way
Rancho Palos Verdes, CA 90275

The ANA has negotiated a special room rate of $315/night. In order to use the ANA rate, you must be registered to attend the conference. To make your room reservation, please click here. The cut-off date is Monday, November 16, 2020, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Conference Registration Client-Side Tier $1,199 Platinum Tier $1,199 Gold Tier $1,349 Silver Tier $1,449 Individual $1,549 Nonmember $1,549
Virtual Client-Side Tier $299 Platinum Tier $299 Gold Tier $349 Silver Tier $399 Individual $499 Nonmember $499


Agenda

RIND-BLOWING MARKETING FROM WISCONSIN CHEESE
From breaking a Guinness World Record to creating the most popular lounge in SXSW history, the team at Wisconsin Cheese has been making headlines around the globe. More importantly, with a new strategy and ambassadors in every US state, they are truly changing perceptions and revolutionizing marketing for a 170-year-old industry. Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world. Brie-lieve us — there’s so much more to this cheesy story. Get ready to have your rinds blown!

Suzanne Fanning
Chief Marketing Officer
Wisconsin Cheese
______________________________________________________________________________________

SPARTAN RACE: CREATING A LOYAL BRAND ACTIVATION ARMY
Spartan is the global leader in extreme wellness and endurance, creating daily content that connects and inspires its 10-million strong community. Hear from Spartan's CMO, Carola Jain, on how the brand successfully pivoted from live events, taking its Brand Activation playground to the digital realm to strengthen the connection with its passionate community, which has become part of the lifestyle far beyond race day. From daily health and fitness content, to a new Spartan Fit app, virtual events, and episodic YouTube series with fitness-industry pros, Spartan is growing a loyal army with millions if macro and micro influencers that live and breathe the Spartan lifestyle. 

Carola Jain
Chief Marketing Officer
Spartan Race
______________________________________________________________________________________

ACTIVATING TO OUTSMART CANCER ONE BOOB AT A TIME
Breast cancer is the most commonly diagnosed cancer in women under 39. In the U.K. it especially lacks awareness with younger people and needs a high impact message to break through. Hear Kristin Hallenga’s inspirational story as a 23 year old founder of CoppaFeel! and 11-year breast cancer survivor. They are the first breast cancer charity in the U.K. to solely create awareness among young people, with the aim of instilling the knowledge and tools they need to get to know their bodies. They like to talk about a serious message in a light-hearted way, empowering people to start healthy habits for life. She’s coming over the pond to share their out-of-the-box brand activation marketing strategies they’re using to raise breast cancer awareness to get it diagnosed at the earliest stage possible.

Kristin Hallenga
Founder
CoppaFeel!

Natalie Kelly
CEO
CoppaFeel!
______________________________________________________________________________________

Confirmed Speakers:

Tressie Lieberman
Vice President, Digital
Chipotle

Tracy E. Palmer
VP Brand, Advertising  
Sprint

Stephen Cassell
SVP, Global Brand & Customer Communications
Cigna Corp.

Ursula Ringham
Head of Global Influencer Marketing
SAP

TIME EVENT DETAILS LOCATION
Monday, December 7, 2020
2:00pm
- 7:00pm
Registration Open

3:00pm
- 5:00pm
Conference Kickoff Sessions

6:00pm
- 7:00pm
Reception

7:00pm
- 9:00pm
Dinner

Tuesday, December 8, 2020
7:00am
- 7:00pm
Registration Hours

7:30am
- 8:30am
Breakfast

8:30am
- 10:20am
General Sessions Begin

10:20am
- 10:40am
Networking Coffee Break

10:40am
- 12:25pm
General Session Cont.

12:25pm
- 2:00pm
Lunch

2:00pm
- 3:20pm
General Session Cont.

3:20pm
- 3:40pm
Networking Coffee Break

3:40pm
- 5:00pm
General Session Ends

6:00pm
- 7:00pm
Reception

7:00pm Dinner on your own

Wednesday, December 9, 2020
7:00am
- 11:30am
Registration Hours

7:30am
- 8:30am
Breakfast

8:30am
- 10:00am
General Sessions Begin

10:00am
- 10:20am
Networking Coffee Break

10:20am
- 11:40am
General Session Cont.

11:40am
- 12:00pm
Conference Adjourns


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date, or conference fee may be credited to a future event.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.