ANA Announces 2021 Multicultural Excellence Award Winners

Canada’s Pfaff Harley-Davidson Takes Best in Show for “Tough Turban” Campaign by Zulu Alpha Kilo

NEW YORK (October 26, 2021)Pfaff Harley-Davidson and its agency Zulu Alpha Kilo won the Best in Show award in the 2021 ANA Multicultural Excellence Awards competition for the campaign “Tough Turban.”

The campaign introduced an impact-resistant turban designed by Harley-Davidson that provides Canada’s sizeable Sikh motorcycle-riding community with safety while allowing riders to maintain religious requirements that Sikh men cover their hair as a symbol of respect and humility.

Now in their 21st year, the awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2020 and June 2021. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in San Diego.

The awards raise awareness and exposure of the outstanding work being done in the areas of African American, Asian, Audio, Cross-Cultural Campaigns, Demonstrated Growth, Digital/Social/Mobile, Experiential Marketing, Hispanic, LGBTQ+, People with Disabilities, Print, Rising Multicultural Segments, Small Budget, and Socially Responsible advertising.

The 2021 grand prize brand and agency winners in each category were:    

CATEGORY

CAMPAIGN

CLIENT

AGENCY

African American

MUSE

Ulta Beauty

McCann Worldgroup

Asian

Famous Orders

McDonald’s

IW Group and Wieden + Kennedy

Audio

Jack Daniel’s New Calle

Jack Daniel’s

Remezcla

Cross-Cultural Campaigns

COVID Holiday Awareness Campaign

California Department of Public Health

Gallegos United

Demonstrated Growth

#MyPride

TikTok

PHD

Digital/Social/Mobile

Respond2Racism — First-Responder Twitter Bot

Goodby Silverstein & Partners

Goodby Silverstein & Partners

Experiential Marketing

Boards of Change

City of Chicago

FCB Chicago

Hispanic

Dorado

McDonald’s

alma DDB

LGBTQ+ (Lesbian, Gay, Bisexual, and Transgender)

Pantene Family Pride

P&G

Grey

People with Disabilities

Upstream

Toyota

Saatchi & Saatchi and dentsu

Print

Face the STEM Gap

P&G

Saatchi & Saatchi NY

Rising Multicultural Segments

Tough Turban

Pfaff Harley-Davidson

Zulu Alpha Kilo

Small Budget

Cover Our Community

Big Facts, Small Acts

Chemistry

Socially Responsible

Vote Loud

When We All Vote

Anomaly

The complete list of winners in the 2021 ANA Multicultural Excellence Awards competition, including category winners for the above, can be accessed here.

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The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

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