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TIME EVENT DETAILS LOCATION
Monday, November 15, 2021
8:00am
- 6:00pm
REGISTRATION OPEN

9:15am
- 10:20am
BREAKOUTS I

BREAKOUT 1A: BASICS OF PROMOTION, SWEEPSTAKES, CONTESTS AND GAMING

This session will provide an introduction to sweepstakes and skill contests, and the key terms you will need to best understand the rest of the conference. This session will also deal with the latest rules and updated platform specific requirements for these types of promotions

Jason Mueller
Partner Sheppard Mullin Richter & Hampton LLP

BREAKOUT 1B: BASICS OF ADVERTISING: A NEW TAKE ON SUBSTANTIATION, DISCLOSURES & SOCIAL MEDIA

This session will cover important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, it will cover options for challenging competitors. Whether new or experienced to advertising, this session will give you down-to-earth information you need to put later sessions into context. This presentation will put a great new spin on important topics.

Gonzalo Mon
Partner Kelley Drye & Warren LLP

BREAKOUT 1C: ETHICS FOR LAWYERS

Iveliz Crespo
Global Diversity & Inclusion Advisor Reed Smith LLP

BREAKOUT 1D: HEALTH AND PHARMA CLAIMS

BREAKOUT 1E: CELEBRITY/TALENT IN AN ERA OF LIVE STREAMING AND VIRTUAL EVENTS

Theresa Harris
Senior Counsel Target Corporation
Suemyra Shah
Corporate Counsel Audible Inc.
Darren Traub
SVP, Entertainment & Talent Management World Wrestling Entertainment (WWE)
10:20am
- 10:40am
NETWORKING COFFEE BREAK

10:40am
- 11:25am
BREAKOUTS II

BREAKOUT 2A: GLOBAL PRIVACY -STATE FEDERAL AND INTERNATIONAL REGULATION

Nicolette Martz
Senior Corporate Counsel Yelp Inc.

BREAKOUT 2B: HOW TO NEGOTIATE AGENCY CLIENT AGREEMENTS

Robert Driscoll
Partner Davis Wright Tremaine LLP
Brett Celedonia
Legal Director, Digital Advertising, Ad Tech & Marketing Netflix Inc.
Daniel Nemet-Nejat
Vice President and Senior Counsel WarnerMedia Legal Group

BREAKOUT 2C:TURBULENT TIMES FOR ENTERTAINMENT COMPANIES: LIVE STREAMING, TALENT RESTRICTIONS CO-PROMOTIONS AND CONTENT SECURITY ISSUES

Colleen Hilton
Senior Corporate Counsel Amazon Studios
Sara Perry
Senior Counsel, Marketing Netflix Inc.

BREAKOUT 2D: LIVE ENTERTAINMENT AND EXPERIENTIAL MARKETING

Lasherelle Morgan
Senior Corporate Counsel Amazon Studios
Susan Rosenfeld
Senior Counsel, Global Integrated Marketing and Communications Mastercard
Alexa Nickow
Senior Corporate Counsel Vivid Seats
Kesari Ruza
Senior Vice President, Legal Affairs WarnerMedia Legal Group

BREAKOUT 2E: THE RISE IN ADA ACCESSIBILITY PROBLEMS

This session will cover how the Americans with Disabilities Act is impacting businesses that interact with customers online and how companies can mitigate risk by creating inclusive web and product experiences through digital accessibility testing.

Speaker TBD
eSSENTIAL Accessibility Inc.
11:35am
- 12:20pm
BREAKOUTS III

BREAKOUT 3A: PRICE & SALES ADVERTISING /PRICE GOUGING

Advertisers and retailers continue to face challenges regarding sale and price advertising and claim substantiation, and, particularly in the context of multiple platforms, new technologies and shifting markets. This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as bait and switch pricing, hidden fees, pink tax, and automatic subscription billing.

Jason Howell
Partner Perkins Coie LLP
Amanda Beane
Partner Perkins Coie LLP

BREAKOUT 3B: TRADEMARK & COPYRIGHT DEVELOPMENTS IN ADVERTISING

This session will provide an overview of new and key existing soft IP issues arising in advertising and marketing campaigns. The panel will discuss key considerations and steps that should be taken from before work on the project begins through the launch and fallout of the advertisement/marketing campaign.

Jeremy Schachter
False Advertising and Trademark Attorney Seyfarth Shaw LLP

BREAKOUT 3C: REGULATED INDUSTRIES: ALCOHOL

BREAKOUT 3D: KEEPING UP WITH MILLENNIALS: HOW TO COUNSEL EFFECTIVELY ON RECENT INDUSTRY CRAZES

The last twelve months were enough of a whirlwind, our workday now involves counseling on things we'd never even heard of a year ago: Clubhouse, Nifty Gateway, Stitching, TikTok, and more! This session will highlight some recent industry trends and the legal issues they present, and help lawyers obtain the practical knowledge they need to provide effective counsel and remain relevant in front of their business teams.

Hannah Taylor
Partner Frankfurt Kurnit Klein & Selz PC
Jess Smith
Senior Counsel, Marketing & Advertising Uber Technologies, Inc.

BREAKOUT 3E: SPORTS MARKETING: LEAGUE PLAYER & TEAM ISSUES, AMBUSH MARKETING & MORALS CLAUSES

Jason Gordon
Partner Reed Smith LLP
Thomas Adams
Associate Director and Associate General Counsel, The Procter and Gamble Company
David Soskin
VP, Business and Legal Affairs World Wrestling Entertainment (WWE)
Ellie Boragine
Vice President and Chief Advertising Counsel American Express
12:30pm
- 1:45pm
LUNCH

1:55pm
- 2:40pm
BREAKOUTS IV

BREAKOUT 4A:REACHING CONSUMERS BY TEXT, PHONE EMAIL AND DIRECT MAIL -THE TCPA LITIGATIONS

Marc Roth
Partner Cobalt Law, LLP

BREAKOUT 4B:MARKETING TO MULTICULTURAL COMMUNITIES OPPOSING FORCES/DIVERSITY/INCLUSIVENESS VS PRIVACY LIMITS

Lauren Tang
Director & Associate General Counsel, Global Marketing Facebook, Inc.

BREAKOUT 4C: LANDMINES!! THE COMMERCIAL/ EDITORIAL SPEECH DIVIDE, NATIVE ADVERTISING, & SECTION 230 OF THE CDA

Eric Schroeder
Bryan Cave Leighton Paisner LLP

BREAKOUT 4D: GAMING, GAMBLING AND FANTASY SPORTS

Barry Benjamin
Partner Kilpatrick Townsend & Stockton LLP
Sean Hickey
Director, Legal DraftKings Inc.

BREAKOUT 4E: AI, IMPLICIT BIAS AND ALGORITHMS

Eric Baum
Senior Vice President, Business and Legal Affairs Sony Pictures Entertainment, Inc.
Nick Johnson
Partner Osborne Clarke LLP
2:55pm
- 3:40pm
BREAKOUTS V

BREAKOUT 5A: HOW TO DEFEND AGAINST CONSUMER CLASS ACTIONS: LEADING LITIGATORS’ PERSPECTIVE AND PRACTICAL TEACHINGS

Jennifer Yang
Associate Proskauer Rose LLP
Jeffrey Warshafsky
Associate Proskauer Rose LLP

BREAKOUT 5B: LAUNCHING THE NEW SMART PRODUCT - DATA EXTRACTION , CROSS LINKING IOT AND THE EXPLOSION OF LAWS AND TECHNOLOGIES

Lou Mastria
Executive Director Digital Advertising Alliance
Speaker TBD
Oculus

BREAKOUT 5C: EARNED MEDIA and ADVERTISING: LEGAL ISSUES AND MITIGATION STRATEGIES

A review of the all the options other than paid advertising or branding for a company to get its message across.

Margaret Esquenet
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

BREAKOUT 5D: LAW AND VIDEO GAMES AND IN GAME ADVERTISING

John Feldman
Partner Reed Smith LLP

BREAKOUT 5E :CRIMINAL INTENT-PROTECTING YOUR BRAND IN THE DIGITAL SPACE

Protecting your brand in the digital space has never been more important. Cyber-attacks are increasing at an alarming rate and cybercriminals continue to exploit famous trademarks to mislead and confuse customers into clicking malicious and fraudulent links. However, these criminals have evolved their conduct beyond the traditional click fraud attacks. Indeed, many criminals now deploy bots or have pivoted to developing counterfeit mobile applications or websites that appear genuine. This deceives consumers into believing an organization developed and/or condoned the fraudulent application. While the rise in cybercrime may be alarming, there are several legal avenues available to companies to effectively and efficiently dismantle the criminal infrastructure hosting the fraudulent content. This panel will discuss those tools and provide practical tips to protecting your brand against the rise in cybercrime.

Gabe Ramsey
Partner Crowell & Moring LLP
Kayvan Ghaffari
Counsel Crowell & Moring LLP
Richard Domingues Boscovich
Assistant General Counsel Digital Crimes Unit/Malware Analysis & Disruption Team, Microsoft
3:45pm
- 4:05pm
NETWORKING COFFEE BREAK

4:05pm
- 4:50pm
BREAKOUTS VI

BREAKOUT 6A: REAL TIME MARKETING

Joseph Lewczak
Partner Davis+Gilbert LLP
W. David Hubbard
Vice President & Deputy General Counsel, Consumer Marketing & Products Verizon Communications
Kathryn Farrara
Associate General Counsel N.A., Marketing; Data Protection Officer, U.S. Unilever

BREAKOUT 6B: COVID & CORPORATE SOCIAL RESPONSIBILITY CHANGED MARKETING AND THE LAW: A CROSS DISCIPLINARY REVIEW

Lyris Malajian
Associate General Counsel Pandora Media, LLC
Molly Malouf
Senior Director, Legal Affairs T-Mobile USA, Inc.
Craig Moore
Senior Counsel Wells Fargo & Company
Speaker TBD
Uber

BREAKOUT 6C: RETAIL STORE MARKETING

Mary Ann Wymore
Officer Greensfelder, Hemker & Gale, P.C.
Matthew Fitzpatrick
Vice President and Associate General Counsel The Procter & Gamble Company

BREAKOUT 6D: STATE AND LOCAL ATTORNEY GENERAL ENFORCEMENT

Marisol Mork
Partner Squire Patton Boggs

BREAKOUT 6E: FOOD MARKETING CLAIMS

Brandi Van Leeuwen
Senior Counsel Meijer, Inc.
Kate Eguchi
Vice President & Associate General Counsel: Privacy, Technology & Marketing Whole Foods Market, Inc.
5:05pm
- 5:55pm
BREAKOUTS VII

BREAKOUT 7A: CCPA CALIFORNIA AND THE MAZE OF OTHER LAWS REGULATING DATA DRIVEN ADVERTISING

BREAKOUT 7B: INFLUENCER AGREEMENTS & ENFORCEMENT & THE AGENCY’S SOCIAL DATA & ACTIVATION TECHNOLOGY

Leah Stupak
Senior Counsel Google
Steve Kim
Associate General Counsel Spotify
Jim Dudukovich
Counsel Bryan Cave Leighton Paisner LLP
Sara Chubb
Partner INFOLAWGROUP LLP

BREAKOUT 7C: “NATURAL” ADVERTISING CLAIMS: LESSONS FROM DEVELOPMENTS IN CONSUMER CLASS ACTIONS

"Natural" advertising claims continue to be a target for the plaintiffs' bar in consumer class actions challenging all types of goods. This breakout session will present an update on "natural" claim litigation in consumer class actions, with a focus on the ways in which courts and the plaintiffs' bar treat "natural" claims on personal care products and food and beverages differently.

Norman C. Simon
Partner, Chair, Advertising Litigation Kramer Levin Naftalis & Frankel LLP
Ryan Gander
Associate Kramer Levin Naftalis & Frankel LLP
Matt Hannahan
Director & Assistant General Counsel The Procter & Gamble Company

BREAKOUT 7D: CBD, FDA AND OBSTACLES TO CANNABIS MARKETING

Alix Davis-Harris
Senior Counsel The Procter & Gamble Company

BREAKOUT 7E: CAUSE MARKETING

Learn the latest developments affecting cause marketing, including charitable sweepstakes, legislative initiatives for online fundraising platforms, and the convergence of cause marketing with sustainability and environmental social governance (ESG) programs. Plus, get compliance guidance for commercial co-venture, donation-at-checkout, free action, and other types of programs where commerce meets charity.

Ed Chansky
Shareholder Greenberg Traurig, LLP
Joseph Khanna
Vice President, Senior Managing Counsel Mastercard
Natalie Troilo
Senior Corporate Counsel Dick's Sporting Goods
6:00pm
- 7:00pm
RECEPTION

Tuesday, November 16, 2021
6:45am
- 7:00am
REGISTRATION OPEN

7:00am
- 8:15am
BREAKFAST

BREAKFAST ROUNDTABLES WITH THE EXPERTS

TCPA

Eric Troutman
Partner Squire Patton Boggs

GAMBLING

Erica Okerberg
Shareholder Greenberg Traurig, LLP

A VIEW FROM THE INSIDE

Straight talk from a sweepstakes agency that will answer all your questions regarding consideration, equal dignity, bonding, registration, FTC disclosure guidelines on social media, surprise & delight programs, first to respond offers, limitations of certain social media.

Larry Berney
General Counsel Don Jagoda Associates, Inc.

PROBLEMS OF CYBERSECURITY

Terese Arenth
Partner Moritt Hock and Hamroff LLP
8:15am
- 10:40am
GENERAL SESSION

8:15am
- 8:25am

WELCOME & INTRODUCTION OF CO-CHAIRS

Ed Kabak
SVP Law ANA
8:25am
- 8:50am

OPENING REMARKS

Bob Liodice
CEO ANA
8:50am
- 9:40am

YEAR IN REVIEW, SWEEPSTAKES, CONTESTS, PRIVACY, DIGITAL & SOCIAL MEDIA

A master of the arts gives industry highlights of the year, and shares strategies/tactics and an insider's look at how to deal with the key issues of the day.

Linda Goldstein
Co-Leader, Advertising, Marketing & Digital Media Practice Group BakerHostetler LLP
Amy Mudge
Co-Leader, Advertising, Marketing & Digital Media Practice Group BakerHostetler LLP
9:50am
- 10:40am

TECHNOLOGY IN MARKETING AND ADVERTISING: THIS YEAR, IT’S PERSONAL

The increasing intersection of advertising, marketing, and technology continues to fuel new ways for companies to engage with consumers. Many consumers say they increasingly expect personalized interactions and content ­— but how do companies do that against the backdrop of game-changing new privacy laws that significantly expand what's considered personal data? And how do legal practitioners stay on top of the latest technologies that marketers want to use to drive business results? This session will share real-world examples of key industry trends, challenges, opportunities, and things to come.

Speaker TBD
Loeb & Loeb LLP
10:40am
- 11:00am
NETWORKING COFFEE BREAK

11:00am
- 1:00pm
GENERAL SESSIONS CONTINUED

11:50am

SESSION TBD

Ronald Urbach
Chairman & Co-Chair, Advertising, Marketing & Promotions Practice Davis+Gilbert LLP
11:55am
- 12:45pm

KEY FALSE ADVERTISING LITIGATION DEVELOPMENTS

This session will address significant decisions over the past year in the Lanham Act and consumer fraud class action cases, as well as challenges before the National Advertising Division (NAD) and appeals before the National Advertising Review Board (NARB). Mr. Simon's and Ms. Patt's presentation will discuss emerging trends in advertising litigation that can be gleaned from these cases.

Norman C. Simon
Partner Kramer Levin Naftalis & Frankel LLP
Eileen Patt
Partner Kramer Levin Naftalis & Frankel LLP
12:55pm
- 2:00pm
LUNCH

SPEAKER

Andrew Smith
Partner, and Former Director of the Bureau of the Consumer Protection, FTC Covington & Burling LLP
2:10pm
- 4:10pm
GENERAL SESSIONS CONTINUED

2:10pm
- 2:40pm

LEGISLATIVE YEAR IN REVIEW

Dan Jaffe
Group Executive Vice President, Government Relations ANA
2:45pm
- 3:35pm

THE ADVERTISING LAWYER AND THE TERRIBLE, HORRIBLE, NO GOOD VERY BAD YEAR

Alexander is back.  As if a bad day wasn’t enough, what a year he’s been through.  In this session, we’ll talk about key contractual clauses and other tips that helped our burnt-out advertising lawyer make it through a bad year, and that he’s planning on relying on in the year to come.

Jeff Greenbaum
Managing Partner Frankfurt Kurnit Klein & Selz PC
Brian Murphy
Partner Frankfurt Kurnit Klein & Selz PC
3:40pm
- 4:30pm

CALIFORNIA PRIVACY: WHAT DIRECTION IS NEXT FOR CCPA AND CRPA?

A review of the California privacy laws with representatives from the California Privacy Protection Agency and the OAG.

Alan Friel
Partner Squire Patton Boggs LLP
Lydia de la Torre
Founder and Board Member California Privacy Protection Agency Golden Data Law
David Manek
Senior Managing Director Ankura Consulting Group, LLC
4:30pm
- 4:45pm
NETWORKING COFFEE BREAK

4:45pm
- 5:30pm
BREAKOUTS VIII

BREAKOUT 8A: LOYALTY PROGRAMS

Melissa Landau Steinman
Partner Venable LLP

BREAKOUT 8B: CELEBRITY AGREEMENTS

Speaker TBD
Extreme Reach

BREAKOUT 8C: MAJOR SPORTS SPONSORSHIP DEALS

Brian Michael Cooper
Member Frost Brown Todd LLC

BREAKOUT 8D: GLOBAL MARKETING E-COMMERCE ISSUES(TAXES IMPORT DUTIES TERMS OF SALE) AND CULTURAL MISHAPS ALONG THE WAY

Moderator: Kathy Nelson
Associate General Counsel Snap Inc.
Speaker TBD
GALA (International Speakers)

BREAKOUT 8E: MUSIC LICENSING

Rebecca Beliard
Associate Corporate Counsel Amazon Music
Brian Bloom
Partner Moritt Hock and Hamroff LLP
Khoury Cooper
Senior Manager, Music Business Development Snap Inc.
5:35pm
- 6:25pm
BREAKOUTS IX

BREAKOUT 9A: HOT TOPICS IN CHILDREN’S ADVERTISING AND PRIVACY

From connected toys to child influencers, from social media to streaming services and AR/VR technology, this session covers the hottest topics in children's advertising and privacy. The panel will provide best practices and practical tips for ensuring that your child-directed apps, products, and marketing campaigns are in compliance with CARU, COPPA, and other laws.

Allison Fitzpatrick
Partner Davis+Gilbert LLP
Max Bleyleben
Managing Director SuperAwesome
Mamie Kresses
Vice President Children's Advertising Review Unit (CARU), BBB National Programs

BREAKOUT 9B: BLOCKCHAIN,CRYPTOCURRENCY and NFT’S/TOKENS

  • What is Blockchain, Cryptocurrency & NFT’s/Tokens
  • Key Characteristics
  • Types of marketplaces
  • Legal Landmines
  • Contractual Issues
  • Intellectual Property Issues
  • SAG/AFTRA (Union Issues)

Speaker TBD
Loeb & Loeb LLP

BREAKOUT 9C: E -SPORTS

Benjamin Mulcahy
Partner and Co-Chair National Advertising Team DLA Piper LLP
Gina Reif Ilardi
General Counsel Vindex
Speaker TBD
Chipotle
Speaker TBD
Twitch Interactive

BREAKOUT 9D: MOBILE PAYMENTS-DATA USE, OBLIGATIONS, CREDIT CARD AUTHENTICATION

Rachel Vaughn
Senior Counsel Google
Speaker TBD
Apple

BREAKOUT 9E: CONSUMER REVIEWS: HOTLY CONTESTED AND HEAVILY LITIGATED

Randal Shaheen
Partner Baker Hostetler LLP
James Daire
Senior Corporate Counsel Yelp Inc.
6:30pm
- 7:30pm
RECEPTION

Wednesday, November 17, 2021
7:00am
- 11:00am
REGISTRATION OPEN

7:15am
- 8:15am
BREAKFAST

8:15am
- 9:50am
GENERAL SESSIONS

8:15am
- 8:25am

INTRODUCTION

Ed Kabak
SVP Law ANA
8:25am
- 9:15am

REGULATORS TALK

Nancy Felsten
Partner Davis Wright Tremaine LLP
Laura Brett
Vice President, National Advertising Division BBB National Programs
Paul Singer
Associate Deputy Attorney General for Civil Litigation Office Texas AG
9:20am
- 10:10am

THE EMERGING LITIGATION DANGER FOR BRANDS

In this fast-paced session, led by one of the founders of Sleeping Giants and a renowned professor of First Amendment Law, we’ll take you through the biggest advertising litigation risk of this decade: the interplay between reputation, brand safety and the law.  How do brands ensure what content their ads are funding and what information must their tech vendors provide?  What roles do disinformation, the social media meltdown and Section 230 play?  What looms for big-tech content platforms in front of the new FTC?  In a pandemic-stricken world, can the government force you to speak or not speak?  The new politics of advertising. 

Christopher Cole
Partner Crowell & Moring LLP
Holly Melton
Partner Crowell & Moring LLP
Martin Redish
Professor, Northwestern University and Senior Counsel Crowell & Moring LLP
Nandini Jammi
Co-Founder Check My Ads
10:10am
- 10:20am
BREAK

10:20am
- 11:00am

SESSION TBD

Speaker TBD
Sheppard Mullin
11:05am
- 11:55am

WHERE IS THE FTC HEADED UNDER CHAIR KAHN AND AFTER THE SUPREME COURT DECISION ON FTC ACT 13(B)?

In this session, former FTC Bureau Directors, David Valdeck and Howard Beales will join Venable’s own former FTC Regional Director, Len Gordon, to discuss what to expect from the Commission in light of a new Chair, the Supreme Court’s ruling in  AMG,  recent rulemakings, and other activity at the agency.  The panel will dive into what the future may hold at the FTC, provide observations on the course the agency is taking in light of the many changes, and thoughts on how companies may navigate this new era at the Commission.  

Howard Beales
Professor Emeritus of Strategic Management & Public Policy George Washington University School of Business
David Vladeck
Professor of Law Georgetown University Law Center
12:00pm
- 12:55pm

SESSION TBD

1:00pm CONFERENCE ADJOURNMENT

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