Marketing to Multicultural Communities Opposing Forces/Diversity/Inclusiveness vs. Privacy Limits: Session Presentation | Event Recaps | All MKC Content | ANA

Marketing to Multicultural Communities Opposing Forces/Diversity/Inclusiveness vs. Privacy Limits: Session Presentation

Social issues combined with the losses experienced by many multicultural communities due to the COVID-19 pandemic has resulted in many brands embracing multicultural marketing in 2021. This session will discuss some of the legal and privacy issues that brands must consider when setting up such programs.