Academia/Next-Gen Marketers
The dearth of talent — arguably a brand's most important asset — coming from academia has the potential to substantially limit future brand and business performance.
The ANA has placed its full weight behind inspiring and elevating the quality of talent emerging from the university system.
The Challenge
Attracting new marketing talent is an ongoing challenge, especially when factored against the evolving digital landscape and increasingly diverse and multicultural consumer. Hiring new talent is just the first step, however, as retaining that talent means offering tools that allow both the brand and its employees to continue on a path toward growth.
The ANA’s Response
With the ANA Educational Foundation (AEF), the ANA seeks to not only identify the root causes behind the struggle to entice recent college graduates to seek careers in advertising, but to offer proactive solutions and enrich the understanding of advertising and marketing in society, culture, and the economy.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Industry Insights
Key Tips for Marketing Talent
Robert Half expert Amy Mangan shared key recommendations for navigating the job market. Whether you are seasoned talent or new to the workforce, it can be challenging to steer through the ever-changing ad industry.
Knowledge Partners
Trailblazers of Tomorrow
VML’s Trailblazers of Tomorrow report looks at the next generation of consumers – with a special focus on Generation Alpha – and the role that social commerce plays for them.
Event Recaps
12 Core Competencies for Marketers
During a session at an ANA 1-Day Conference, an audience of college students learned about the 12 core marketing competencies from Torod Neptune, SVP of corporate marketing, brand, communications and CCO at Medtronic.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
No events are currently scheduled. Please check back for future events or click the button below to see all available training courses.
1-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.