Academia/Next-Gen Marketers

The dearth of talent — arguably a brand's most important asset — coming from academia has the potential to substantially limit future brand and business performance.

The ANA has placed its full weight behind inspiring and elevating the quality of talent emerging from the university system.

The Challenge

Attracting new marketing talent is an ongoing challenge, especially when factored against the evolving digital landscape and increasingly diverse and multicultural consumer. Hiring new talent is just the first step, however, as retaining that talent means offering tools that allow both the brand and its employees to continue on a path toward growth.

The ANA’s Response

With the ANA Educational Foundation (AEF), the ANA seeks to not only identify the root causes behind the struggle to entice recent college graduates to seek careers in advertising, but to offer proactive solutions and enrich the understanding of advertising and marketing in society, culture, and the economy.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Greater Good

Marketing with Purpose

by Matthew Schwartz, 2 months ago

Brands and organizations can appeal to much more diverse and wider audiences, thanks to a new online platform offered by Microsoft Advertising. The program consists of nearly 40 business attributes based on research showing what is most important to people in building trust with brands.

Webinars

Leading a Changing Workforce in the 21st Century

2 months ago

This is the first time in history that we have five generations in the workforce. In this webinar, you'll gain insights all sides of the generational divide and learn how you can work together to build your industry. Ignoring the past and scoffing at the future aren't options.

Ask the Expert Answers

Diversity in Marketing Research and Consumer Insights

3 months ago

ANA’s Ask the Expert research service answers the question, “How can I make sure my consumer research reflects diverse audiences and doesn’t just represent the general population?"

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

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Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

No events are currently scheduled. Please check back for future events or click the button below to see all available training courses.

1-Day Conferences

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Webinars

No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.

Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.