Academia/Next-Gen Marketers

The dearth of talent — arguably a brand's most important asset — coming from academia has the potential to substantially limit future brand and business performance.

The ANA has placed its full weight behind inspiring and elevating the quality of talent emerging from the university system.

The Challenge

Attracting new marketing talent is an ongoing challenge, especially when factored against the evolving digital landscape and increasingly diverse and multicultural consumer. Hiring new talent is just the first step, however, as retaining that talent means offering tools that allow both the brand and its employees to continue on a path toward growth.

The ANA’s Response

With the ANA Educational Foundation (AEF), the ANA seeks to not only identify the root causes behind the struggle to entice recent college graduates to seek careers in advertising, but to offer proactive solutions and enrich the understanding of advertising and marketing in society, culture, and the economy.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.

Industry Insights

The Latest Trends When It Comes to Hybrid and Remote Work

by Joanna Valente, 1 month ago

Paul Flaharty, executive director of the marketing and creative practice area at Robert Half, spoke to ANA recently about the latest hiring and retention trends. The company released finding from a recent survey it conducted (How Remote Work Is Impacting Productivity: 5 Trends For Dispersed Teams - Jul 6, 2022 (

Knowledge Partners

Rising Tides: How MOCEAN Cultivates Creative Talent

2 months ago

MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.

Industry Insights

How Ad Agencies Can Better Source and Nurture Talent

by Nadalie Dias, 2 months ago

The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.

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Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.