Academia/Next-Gen Marketers

The dearth of talent — arguably a brand's most important asset — coming from academia has the potential to substantially limit future brand and business performance.

The ANA has placed its full weight behind inspiring and elevating the quality of talent emerging from the university system.

The Challenge

Attracting new marketing talent is an ongoing challenge, especially when factored against the evolving digital landscape and increasingly diverse and multicultural consumer. Hiring new talent is just the first step, however, as retaining that talent means offering tools that allow both the brand and its employees to continue on a path toward growth.

The ANA’s Response

With the ANA Educational Foundation (AEF), the ANA seeks to not only identify the root causes behind the struggle to entice recent college graduates to seek careers in advertising, but to offer proactive solutions and enrich the understanding of advertising and marketing in society, culture, and the economy.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Training

Equipping marketers with the skills they need to advance their careers, their brands, and the industry.

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1-Day Conferences

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Committees

Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.