BrandMuscle: In-house vs. Outsourced Marketing | ANA


In-house vs. Outsourced Marketing

How many marketers does it take to build a brand?

Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.