Q&A
Marketing Challenges Create New Opportunities
Patricia McDonald, chief strategy officer at Dentsu Creative, discusses key trends for marketers navigating a complicated terrain
With a growing onus on marketers to break from the mold, brand managers should consider innovative ways to connect with consumers virtually, as AI-dentity and virtual personas continue to rise. Patricia McDonald, chief strategy officer at Dentsu Creative, says consumers are increasingly creating avatars to portray what is in some cases a more authentic, adventurous version of themselves.
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