Audacy: Audio Fuels the Funnel | ANA


Audio Fuels the Funnel

How performance-driven brands deploy audio to conquer the full marketing funnel

Since the earliest days of AM radio, marketers have leaned into radio's megaphone to build reach, but today's audio is capable of so much more. By combining AM/FM radio, podcasts, and streaming audio forms, marketers can build a full-funnel audio experience capable of guiding consumers along the entire path to purchase.