USPS: Key Tactics of Successful Omnichannel Marketing | ANA


Key Tactics of Successful SMB Omnichannel Marketing

Exploring the power of personalization and integration for small- and medium-sized businesses

To gain better insight into how small- to medium-sized businesses (SMBs) across different industries are using omnichannel marketing to drive engagement, the United States Postal Service commissioned a study from Summit Research that surveyed marketers at SMBs across various industries.