Analytic Partners: Why 'Be Better' Is Not a Strategy | ANA



Why 'Be Better' Is Not a Strategy

Nancy Smith, president and CEO of Analytic Partners, on the need for accelerated decision-making in marketing and whether AI is a solution

Nancy Smith of Analytic Partners shares her perspective on the challenges marketing leaders face with the speed of change, how new innovations influence consumer behavior, and how brands can leverage AI as a potential solution.