Esports Catching Marketers’ Attention

Opportunities abound for brands looking to reach a captive and growing audience

By Chris Warren

Meta description: Brands are projected to invest $694 million in the esports industry in 2019 — and for good reason. The global audience for esports is nearing 400 million and growing at a double-digit rate. Here’s how brands like Turtle Wax and Brisk Mate are engaging athletes and fans alike.