Brands Catch the Micro-Influencer Wave

Advice from Chipotle and others on how to generate big benefits working with micro influencers

By Chuck Kapelke

Influencer marketing is expected to grow to more than $4 billion this year, according to a recent study, with micro influencers leading the charge. Finding micro influencers begins with identifying creators whose audiences align with a brand's target audience and who have a strong affinity for a company's product and services.