B2B Marketers Embrace Intent Data | ANA

B2B Marketers Embrace Intent Data

Companies like PwC and Infinite Electronics look to indicators of customer interest to form the backbone of their marketing activities

Intent data — which gathers clues that indicate whether individuals or companies might have an interest in a product, service, category, or topic — is giving marketers more confidence about communicating the value of their data-driven marketing programs to decision-makers.