Kantar: Advertising In the time of COVID-19 | ANA

PARTNER CONTRIBUTION

Advertising In the Time of COVID-19

Public interest has shifted to what brands are doing for their employees, communities, and consumers

As time goes on and consumers get conditioned to a “new normal,” they will likely become increasingly open to hearing promotional messages from brands and organizations. They may also welcome some light-hearted advertising, as a break from a stressful environment.