USPS: The Secret to Standout Campaigns | ANA


The Secret to Standout Campaigns

How omnichannel campaigns can set a brand apart

As constant access to smartphones, laptops, and tablets makes it increasingly difficult to avoid digital overload, customers may be ignoring — or even actively avoiding — much of the marketing they're exposed to. Direct mail can provide customers with a break from the onslaught of digital ads and connect them with a brand on a more tangible, personal level.