AI ’26: Getting Down to Business Co-Hosted by Bloomberg Media (In-Person Only)

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The days of evangelizing the basics of AI are over. It’s no longer a matter of if or even when—it’s now. The impacts are being felt, and the marketing transition into the AI world is in full swing. Please join us as we bring in some of the top business leaders to help guide, train, and deliver tangible skills to drive business growth through AI.

Please note your personal information, including your contact information, will be shared with Bloomberg Media for event management purposes only (for security reasons entering their building space). You can find their privacy notice here.

On the day of the event, you must bring your government issued ID to enter the building and no photography or videography will be permitted.

Registration is now at capacity and no more registrations will be accepted.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, February 3, 2026
8:00am - 9:00am	BREAKFAST
9:00am - 9:15am	WELCOME AND OPENING REMARKS Michael Donnelly EVP Technology Practice ANA Jeff Minsky VP and Marketing Futures ANA Hayley Romer Managing Director US Advertising Bloomberg Media
9:15am - 9:45am	AI, ROBOTS, AND WEARABLES..OH MY! THE CES IMPACT ON YOUR BUSINESS For decades, CES (Consumer Electronics Show) has been the launchpad of innovations that disrupt and transform media consumption from flat screen TVs to DVRs to Smart/ConnectedTVs, digital assistants and much more. It is now completely morphed into a show pervasive with AI. Join the ANA and Omnicom Media Group as they provide insights from this year’s CES show and be inspired by the almost possible. Jeff Minsky Vice President, AI and Marketing Futures ANA View Presentation
9:45am - 10:20am	BLOOMBERG INTELLIGENCE GENERATIVE AI BRIEFING Generative AI is driving a historic surge in technology investment as hyperscale cloud providers accelerate capital spend on model training, inference, and data center capacity. In this briefing, Mandeep Singh, Head of Global Technology Research at Bloomberg Intelligence, examines what the data reveals about Gen AI capex, commercialization, and ROI to date. Drawing on proprietary research and company disclosures, he will explore where investment is beginning to translate into revenue, which Gen AI use cases are gaining traction, and how AI-driven workflows are reshaping knowledge work across industries as expectations evolve toward 2026. Mandeep Singh Global Head of Technology Research Bloomberg Intelligence
10:20am - 10:30am	NETWORKING BREAK
10:30am - 11:30am	AI & ADVERTISING: PREPARE FOR TECTONIC DISRUPTION AI will have a massive impact on every aspect of the technology and service stack within advertising and stands to fundamentally alter the business model economics for advertisers, publishers, agencies and tech intermediaries alike. AI’s accelerated innovation cycle can seem chaotic without a framework for comprehending its effects. This unprecedented change agent (pun intended) will necessitate swift action to successfully compete as the ecosystem transforms beneath our feet. This keynote examines the consequences of AI’s proliferation and why it will empower the CMO. Conor McKenna Partner Luma Partners View Presentation
11:30am - 11:50am	MODERATED DISCUSSION WITH LUMA AND BLOOMBERG INTELLIGENCE Andrea Ching Global Head of Integrated Marketing Bloomberg Media Mandeep Singh Global Head of Technology Research Bloomberg Intelligence Conor McKenna Partner Luma Partners
11:50am - 12:25pm	THE DIAGEO JOURNEY At Diageo, we’ve moved beyond AI experimentation to integration—embedding generative and analytical models directly into how marketing teams work every day. Our Marketing AI Capability Day brought this shift to life for 200 marketers through hands-on modules in insight generation, data analysis, and AI-driven content production. The focus wasn’t on tools, but transformation: replacing linear workflows with adaptive, AI-assisted loops that connect research, creativity, and media in real time. This session will share how we’re operationalizing AI across a global marketing organization—through responsible design, skill-building at scale, and measurable productivity gains that show what it means to truly “get down to business” with AI. Moderator: Michael Donnelly Executive Vice President, Marketing Technology ANA Michael Ditter Director, Artificial Intelligence Strategy and Emerging Technology Diageo North America, Inc.
12:25pm - 1:00pm	LUNCH
1:00pm - 1:35pm	RELEVANCE AT SCALE: GENERATIVE AI VIRTUAL PRODUCTION, PERSONALIZATION AND AGENTS Consumers don’t ask for ‘Generative AI’ created content, they desire experiences that feel made for them. In this session, we’ll share how we’re combining virtual production, personalization and a growing ecosystem of AI agents to create meaningful interactions. Nicole Thomas Director, Generative AI The Clorox Company
1:35pm - 2:10pm	REDEFINING THE MARKETER/AGENCY RELATIONSHIP IN THE AI ERA For Mondelez, Gen AI for is now a foundational business priority; it represents a transformative opportunity to dramatically improve how they create, scale, and optimize content to meet consumer demands for relevance and personalization. Go behind the curtain of one of the most advanced enterprise AI marketing platforms built in the world. Learn how Mondelez is scaling AI creativity and content generation across their global brands. And also hear how they work with their lead agency partners at Publicis to develop, launch, and measure a complex technology product. Michael Lampert Senior Director, Global Gen AI and Consumer Data Strategy Mondelez International Ralph Pici SVP, Group Account Director Digitas
2:10pm - 2:45pm	THE INNOVATION PLAYBOOK The ANA’s recently released ANA AI Innovation Management Playbook provides guidance and two frameworks for marketers who are looking to not only create new and effective ideas and products for growth, but also looking to sell those ideas through their organization to fruition. Greg Verdino, major contributor to the playbook, will explain the frameworks and level up your innovation engine! Greg Verdino Senior Partner Velocity Road View Presentation
2:45pm - 3:00pm	NETWORKING BREAK
3:00pm - 3:35pm	AI IN PRACTICE: POWERING MARKETING, CREATIVITY, AND GROWTH AT BLOOMBERG MEDIA As AI becomes more embedded in marketing, brands must balance automation, creativity, and human connection. In this fireside chat, Michelle Lynn, Global Head of Data Science & Insights, moderates a conversation with Lily Cloake, Global Head of Consumer Marketing and Growth, on how AI is being applied across the marketing funnel to inform segmentation, tailor messaging, and support creative testing. Drawing on Bloomberg Media’s approach to innovation, the session will explore practical ways AI can enhance marketing effectiveness while maintaining brand integrity, creativity, and the human perspective essential for premium marketing. Michelle Lynn Global Head of Data Science & Insights Bloomberg Media Lily Cloake Global Head of Consumer Marketing and Growth Bloomberg Media
3:35pm - 3:50pm	CLOSING REMARKS Michael Donnelly EVP Technology Practice ANA Jeff Minsky VP, AI and Marketing Futures ANA Hayley Romer Managing Director US Advertising Bloomberg Media
3:50pm - 5:00pm	NETWORKING RECEPTION COURTESY OF BLOOMBERG MEDIA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.